We are an agile team with extensive experience in China’s unique digital and social ecosystems across industries, including automotive, FMCG, healthcare and technology. We empower our people to cultivate their individuality and bring that unique spark of innovation to their work. Leveraging data and insight, we craft brand stories and connected experiences that span customer journeys and deliver measurable value at each touch point. We put consumers first and empower our clients to understand their audience as individuals so they can speak with their customers in ways that are simple yet meaningful.
Background During his 15 years of experience leading marketing for top global brands, Anson has worked across categories, such as FMCG, automotive and cosmetics, to continually innovate digital marketing possibilities for China’s ecosystems. Anson commands sophisticated insight and practical experience with multiple business areas, including experience, CRM, ATL, BTL and digital service platforms.
Why I'm at RAPP Every day at RAPP, I get to work with the most creative and innovative team to combine creativity and data for fresh solutions that put the customer first.
Background Leo has led major creative campaigns across the full spectrum of advertising in his two decades of work as a creative director in China. Leo commands keen sense of art and fashion, profound artistic skills and rich working experience. He understands the Chinese customer from the inside out while delivering international quality and creative innovation that fully resonates with them. A hands-on creative leader, Leo’s goal is to turn great ideas into greater experiences.
Why I'm at RAPP RAPP provides me a broad development space for creativity that focuses on personalization and empathy with the customer. Creativity is truly alive in everything we do.
Background With a decade of experience in IMC, Rainy focuses on international fashion, beauty, and premium clients. Rainy has a deep background in data-driven marketing and digital experience, and her work has won numerous industry awards. In addition to her work at RAPP, Rainy is a prominent KOL and blogger in China’s burgeoning cocktail scene.
Why I'm at RAPP I have always strived to be “Fiercely Individual.” And RAPP is the agency that gives me space and creative inspiration to do just that, while also delivering value to others.
Background Adam leads precision marketing, data and martech solutions for RAPP China. With a decade of digital marketing experience and expertise throughout categories, Adam helps brands realize the 0-to-1 architecture across CRM, SCRM and social operations platforms. Adam is currently leading the development of RAPPture, a marketing automation platform tailored to WeChat and China’s digital ecosystems.
Why I'm at RAPP RAPP is the ideal agency for precision marketers like me who want to help brands speak to their customers across channels in a way that feels truly one-to-one.