United States

Chicago

cloud gate in chicago

Chicago

General information

RAPP Chicago is made up of locals and newcomers to the area, both from the US and abroad, which shapes our points of view and drives our culture. We're a collection of passionate marketers, banded together to challenge the status quo and deliver exceptional customer experiences to drive clients’ business. We believe a single individual can make a difference and change the world. We are in fearless pursuit of great work, made for millions of audiences of one - and we welcome partners, clients and all people to join us.

Address

225 N Michigan Avenue

Chicago, Illinois 60601

Contact

Shalini Gupta, SVP, Client Partner

+1 (312) 552 2398
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225 N Michigan Ave Chicago, IL 60601
225 N Michigan Ave Chicago, IL 60601
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    Leadership

    Shalini Gupta

    SVP, Client Partner

    Background

    Shalini started her career over 17 years ago in digital marketing, when the practice was still in its infancy. She has established herself as an expert in digital and CRM and brings that experience to RAPP. She’s led engagements at a variety of agencies including Critical Mass, Sapient and Merkle and has had the opportunity to work with dozens of brands, including Warner Brothers, Under Armour, Nestle Waters, Nespresso and Infiniti USA, to name a few.

    Why I'm At RAPP

    RAPP is leading the charge on how individual data can dynamically change a brand’s relationship with every customer. I’m excited to be part of a company that understands the power of innovation by using data, technology and creative to define the new frontier of direct marketing.

    shalini gupta portrait
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    Leadership

    Raj Goswami

    SVP, Marketing Sciences

    Background

    Raj brings a blend of agency and clients-side experience in digital marketing, across multiple industries, and a passion for data-driven decision making. With a strategic mindset, focused on enhancing business performance, he has proven success in customer-lifetime-value based experience optimization and evangelizes customer journey mapping as its foundation.

    Why I'm At RAPP

    To solve complex business challenges and continue innovating for clients as well as team RAPP. Using data as the anchor, I aspire to bring solutions that marry the art and science and constantly improve and optimize customer journeys.

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    Kyle Wegner

    VP, Experience Strategy

    Background

    Kyle’s strategic leadership experience ranges from CPG clients and shopper marketing to large brand experiences to highly effective direct response campaigns for non-profit organizations. Across them all, he takes a consumer-centric approach that focuses experiences on business results. He’s worked in a variety of markets from Atlanta to Arkansas but considers Chicago home base.

    Why I'm At RAPP

    RAPP provides the perfect confluence of clients in need of strategic direction and measurable results that hits all of my boxes. I’m a sucker for not only doing great work, but being able to prove it, so working within an organization that prioritizes data-based results and validation as much as smart creative strategy is right up my alley.

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    Jaikumar Deepak Kumar

    VP, Technology

    Background

    Deepak brings more than 20 years' experience leading technology teams. He has been instrumental in enabling digital transformations across a variety of clients and geographies, by transforming the core within business, people and technology.

    Why I'm At RAPP

    RAPP is a great partner to clients and has a precision focus, helping to make clients successful. I am at RAPP to make this the best place to work, by enabling each person to bring out the best in them. I am here to amplify RAPP's focus on fierce individualism, creating stronger leaders and teams, to transform our clients and the world around us.

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    Leadership

    Diane Ortilano

    VP, Group Account Director

    Background

    With nearly 20 years of experience, Diane has spearheaded the marketing strategies that have delivered results for well-known brands within the CPG, Spirits, Confectionary, and QSR categories. She immerses herself in her clients’ business to understand their goals and challenges to develop data-driven strategies that convert consumers to loyalists. Her extensive experience ranging from digital marketing, CRM, new product launches, and event activations, Diane has helped transform her client’s business to exceed their goals.

    Why I'm At RAPP

    Every day at RAPP, I get to team up with talented people who are passionate about what they do and are driven to always deliver best-in-class work. They inspire me to think beyond what’s capable, challenge me to solve problems with novel solutions and encourages me to be a fearless and fierce individual.

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    Stephanie Chau

    VP, Experience Analytics

    Background

    Stephanie has spent her career in marketing, increasing the maturity of analytics that drives business impact. Over the years, she's established herself as someone that can navigate comfortably between the deeply technical - as well as strategic business thinking. She has a diverse background in different industry verticals as well as perspectives from both client and agency sides.

    Why I'm At RAPP

    Technology, combined with a solid approach to the utilization of data, is the key to unlocking the full potential of impactful data-driven decisions. I aspire to bring this focus and thought leadership to all clients, regardless of whether our aim is optimizing the full customer journey or a providing a key insight into one area of the business.

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    Vipul Agarwal

    VP, Technology

    Background

    Vipul has over 20 years' experience, leading high-performance technology teams across the US, UK, Europe and India. He's led multiple Fortune 500 organizations in their Digital Transformation journeys and system modernization initiatives and brings with him, vast functional knowledge from Financial, Energy, Telecommunication, Consulting, Hospitality and Public sector domains.

    Why I'm At RAPP

    Technological innovation is driving disruption in most industries today. RAPP prides itself on being an early adopter of Technology and uses it to achieve positive business outcomes through its Digital Marketing and Customer Journey mapping efforts. Working at RAPP allows me to build and lead teams that experiment with cutting-edge technologies and use data to predict behavior and model business outcomes.

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    Kevin Yarashefski

    VP, Delivery and Operations

    Background

    Kevin brings over 20 years' experience working in the marketing industry to RAPP, with a focus on driving the development of the processes and teams to deliver value for clients businesses. He previously served as the VP of Enterprise Operations for VSA Partners, where he managed the clients services and enterprise operations across NYC, Chicago, Detroit and SF offices.

    Why I'm At RAPP

    My focus for delivery has always been centered around people which aligns to RAPP’s empowerment of individuality. It’s the perfect opportunity to help bring the best out of our people for our work.

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    Julie Schenck

    VP, Group Account Director

    Background

    I have spent my career as a results-driven marketing and communications professional, focused specifically within technology enablement for client success. My history and close experience with development and analytics teams has allowed my unique perspective to educate clients on how meaningful experiences with customers start with the data that drives those insights and the platforms and solutions that enable them.

    Why I'm At RAPP

    I’m here to develop meaningful partnerships which extend beyond typical business challenges and objectives to find insightful, data-driven tactics to interact with and engage customers. I want to get to the core of what a company’s values are and bring that to life in the experiences we create for users across every touchpoint, every engagement. 

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    J.William Rutherford

    VP, Experience Strategy

    Background

    One common thread throughout J.William’s  career has been driving business results through data-driven strategy.  Focusing on financial returns, he has designed, launched and run several new business ventures and products in technology, retail, and digital.  He has demonstrated success defining business objectives, analyzing online behaviors and optimizing User Experiences toward exceeding those objectives.  He has extensive agency and client-side experience, in settings ranging from pre-revenue startups to Fortune 25 Corporations.

    Why I'm At RAPP

    At RAPP, I’ve had opportunities to develop and implement marketing strategies built on data, technology, and creative, as well as new/optimized business processes.  In the end, however, it continues to be all about delivering business results for clients.

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    Leadership

    Damon Aulston

    VP, Solution Strategy

    Background

    Damon is a digital marketing veteran, who has focused on helping guide clients through digital marketing maturity. He has assisted clients in multiple industry verticals; banking, Healthcare, consumer products, automotive and more; to plan and enable new marketing mindsets, capabilities and achieve their goals.

    Why I'm At RAPP

    RAPP has a great team! Working alongside elite marketing minds and focusing on common goals is exhilarating and rewarding on multiple levels. I am elated to work a team that maintains an obsessive focus on solving client problems, with innovative solutions.

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