RAPP is part of Omnicom's Precision Marketing Group (OPMG), a worldwide network of 4,000 creatives, technologists, strategists as well as data and marketing specialists in 40 global markets. It is our mission to shape the consumer experiences of the digital future. We do this through three areas of expertise: client-focused consulting, creativity that inspires action, and customer experience management.
At RAPP Berlin, we believe that diversity of people, cultural backgrounds and ways of thinking helps us to add value to brands. For this reason, we foster an environment where differences are valued, and individual perspectives are empowered and celebrated. We believe that protecting the diversity of our employees, nurtures the brilliance of group thinking – and leads to outstanding results.
RAPP is an integral part of team x, the global communications and marketing agency for Mercedes-Benz that Omnicom has been building since January 2022. Our goal is to build a globally consistent brand experience along the Mercedes-Benz customer journey.
Background Wolfgang heads the multicultural, highly ambitious team at RAPP Asia-Pacific Japan. For this role, he’s drawing upon his experience leading and executing award-winning projects in social, digital and e-commerce for many years across the Asia-Pacific Japan region. His passion lies in finding a way for his teams to combine their desire for innovation and creativity with the pragmatism necessary to deliver high-quality short- and long-term results.
Why I'm at RAPP I love the attitude and expertise of my colleagues around the world and enjoy every single day I spend collaborating with them. I equally love to focus on mixing creativity with data science — a focus on talking less and delivering more.
Katrin leads the operation for Team X in Germany, ensuring and driving the development of RAPP Germany for Mercedes-Benz. A mobility and automotive enthusiast, Katrin has worked for Mercedes-Benz on both the client and agency side for two decades, gaining knowledge in CRM, social media, content and many other areas. Her passion lies in building teams and bringing the best out of them to ensure both the client’s and people’s needs are exceeded.
I love the trust and freedom RAPP puts into every employee from day one. In combination with the focus on the customer’s experience and the collaboration with so many experts from all around the globe provides the perfect breeding ground for future-oriented solutions.