United Arab Emirates

Dubai

Dubai

General information

Address

Dubai Media City Building 7 Offices 330-333

Dubai, UAE

Contact

Mimi Nicklin, Managing Director

+971 4 428 1395 Ext. 105
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Dubai Media City Building 7 - Dubai - United Arab Emirates
Dubai Media City Building 7 - Dubai - United Arab Emirates
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    Leadership

    Mimi Nicklin

    Managing Director

    Background

    Mimi, originally from the UK, is an internationally experienced strategic communication and marketing professional. She’s led brands in Europe, Asia, the Middle East and Africa both agency and client side, specializing in the development of local insight and multi-channel communication strategy. Most recently, she served as Head of Marketing and a board member at Pam Golding Properties, Africa’s largest leading, luxury real estate brand. Prior to this, Mimi was Global VP for Grey Group, Singapore, running global business for GlaxoSmithKline. Mimi has led brand strategy for some of the world's leading brands including Procter & Gamble, Unilever, Coca-Cola, Kimberley Clarke, Sun International Hotels, Capitec Bank, Samsung and Pernod Ricard.

    Why I'm At RAPP

    I’m proud to be a part of a network that has had data at its heart for 55 years and can truly deliver on the new marketing model.

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    Karim Ibrahim

    Chief Operating Officer

    Background

    Karim holds 20+ years’ experience of Finance and operations across various industries and territories. In February 2010, Karim joined the TPH group, Dubai, as Group CFO, handling all financial aspects in GCC and Levant. His responsibilities included preparation of strategic financial planning, annual budgets, monthly and quarterly reviews, ensuring that effective internal controls are in place and setting up policies & procedures. In August of 2018, he was appointed as the Chief Operating Officer of RAPP MENA, where he looks after the day-to-day administration and operation of the business.

    Why I'm At RAPP

    It’s a great pleasure to work for an agency that has an edge over others, with a great work environment and a team of passionate go-getters.

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    Vana Theofanidou

    Head of Strategy

    Background

    Vana is an experienced and highly results-oriented strategist, who brings to the table 13 years’ experience in marketing and advertising across Europe and the Middle East. Passionate about small data, insights, cultural legacy and customer lifecycle value she has helped brands to create unique and memorable connections with customers. She’s a committed facilitator of the magic which builds and develops brands, and a lover of disruptive ideas that fire up a brand’s story-telling, helping clients, like BMW Group, MetLife, ING, Microsoft, Nokia, Intel, McDonald's, UEFA, Henkel, Rilken, Mars, De'Longhi Group, Shell and Carrefour, navigate an ever-changing landscape and accelerate growth.

    Why I'm At RAPP

    I love the hunt for great creative opportunities for our team. Being part of a small team means that I get to wear different hats every single day. Handling business challenges, using my imagination to create real solutions and being part of a fun and culturally diverse team is the icing on the cake.

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    Ivan Rios

    Associate Creative Director

    Background

    Ivan started his career at Punto-com Holding, in Sao Paulo, Brazil, as a Digital Designer before moving to Net Media then Dobra Digital, two digital shops specializing in online portals and broadcasting. In 2008, Ivan moved to Bahrain joining Awaraqoon, leading the company’s digital branding and publishing before moving to Dubai in 2010. He worked at Grey prior to joining RAPP. His experience spans across brands such as Visa, GSK, Ferrero, Lexus, Intel, Marhaba, Emirates Flight catering, P&G, endomarketing for Unilever and Boehringer, to name a few.

    Why I'm At RAPP

    At RAPP, we have a unique opportunity to participate and actively contribute to the growth of the company in the region, thanks to a phenomenal group of people and the most inspiring leadership.

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    Joanna Witsch

    Head of CRM

    Background

    Joanna started her career in the loyalty and CRM field 10+ years ago in Poland. She continued her career in England with an IT company, managing one of the most successful airport loyalty programs at London Heathrow Airport. Afterwards, Joanna became a loyalty programs and CRM campaign consultant for companies all over the world where she helped companies like Vingroup, in Vietnam, build a loyalty program from scratch and helped to redesign mature programs for brands like Etihad Guest, in Abu Dhabi, and Carrefour, in Belgium, transforming them into the modern, customer focused programs. She recently joined RAPP to further her knowledge as a CRM expert.

    Why I'm At RAPP

    The people at RAPP stole my heart. Their passion, their energy and willingness to learn and share the knowledge is simply exceptional. I’ve been always passionate about delivering exceptional Customer Experience and RAPP focuses on that.

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    Rabih Sharara

    Performance Manager

    Background

    Rabih is a customer and brand focused professional with over 12 years’ experience in building strategic alliances with business partners to drive sustainable business growth, mainly in the automotive industry in the MENA region. Rabih possesses excellent skills for business development and revenue growth, achieved by combining an entrepreneurial leadership style with innovative marketing to achieve business excellence.

    Why I'm At RAPP

    I joined, and am at RAPP MENA, for two reasons. First, RAPP MENA has the leadership and vision I’m looking for. Second, I enjoy being a part of a fearless global network of individuals that live by the philosophy of reshaping and changing the world.