WE VALUE THE INDIVIDUAL

WE STAND UP FOR INDIVIDUALITY

We speak up against bland, broad-brush generalizations.
We fight for solutions that adapt to the individual's needs, beliefs,
behaviors and aspirations.
We commit to doing this in every aspect of our work,
for our clients and our clients’ consumers.
We empower our employees to have no fear in expressing their own individuality.

OUR CORE VALUE

WE ARE FEARLESS

We put people first, no matter what.
We support innovative ideas and the brave individuals who bring them to light.
And we are never afraid to be ourselves.

DIVERSITY COMMITMENT

RAPP celebrates the differences among all of our Fiercely Individual people. We believe that the strength of our diversity helps us create our best work and culture. In addition to fully inclusive and diverse local cultures, we are proud to lead and partner in some of the most impactful ERGs in the industry.

Omniwomen

Designed to inspire and raise awareness on gender and diversity, and ultimately encourage action for change.

Open Pride

Promoting awareness, acceptance and advocacy by creating opportunities for leadership, visibility, community involvement, networking and business for Omnicom’s LGBT community and its allies.

Ad Color

Championing diversity and inclusion in creative industries with ADCOLOR.

THE AFFINITY LOOP®

WE GROW THE VALUE OF INDIVIDUALS

We help our clients understand the most significant opportunities to create value and move people to action through the connected customer journey.

OUR SERVICES

DATA-POWERED CAPABILITIES

CRM

Audience Definition & Targeting
Data Science & Strategy
Customer & Market Research
Demand Generation & Nurturing
Acquisition, Retention & Loyalty
Technology Architecture
Marketing Automation
Experience & Advanced Analytics

DIGITAL

Digital Transformation
Digital Strategy/Experience Design
Digital Asset Development
Content Strategy & Creation
Web Development
Paid Search & Performance Media
Digital Tagging & Tracking

SOCIAL

Social Strategy
Paid & Owned Social Media
Social CRM
Social Listening
Social Content
Community Management
Influencer Activation

MOBILE

Mobile Strategy
Mobile Content
Product & Service Design
App Development
Location-Based Marketing
Integration Support
Mobile Experience Optimization

OUR PRODUCTS

DELIVERING INDIVIDUAL CUSTOMER EXPERIENCES AT SCALE

Want to learn more about what these products can do for you? Contact us.

FUSION

Our co-creation workshop performed over two days, in collaboration with client teams with live customer feedback. It step-changes creative thinking and outputs customer experiences with impact.

ADAPTIVE PERSUASION

Our proprietary method of profiling individual-level preferences in real time and delivering tailored messaging to different personality types to maximize action taken.

4D SEGMENTATION

Our method of creating a multidimensional view of customers across Lifecycle, Value, Engagement and Personality attributes.

ADZU

Our dynamic content production platform that enables the creation of n unlimited number of brand compliant ad versions across multiple formats and languages
in minutes.

OUR LEADERS

GLOBAL LEADERSHIP TEAM

OUR LEADERS

GLOBAL LEADERSHIP TEAM

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    Leadership

    Anne Marie Schiller

    Global Chief of Client Operations

    Background

    Anne Marie brings 30 years of experience in publishing and advertising, with deep roots in data-driven marketing. With a passion to help operationalize solutions for clients, she has supported high-performing teams across our global network. She previously has served as managing director for both our Los Angeles and Dallas offices and enjoys the opportunity to activate high-velocity programs for RAPP’s clients around the world.

    Why I'm At RAPP

    I love to build solutions with talented staff and clients, ultimately building results and relationships that matter.

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    Leadership

    Justin Thomas-Copeland

    President,
    RAPP NEW YORK

    Background

    With over 20 years' experience, Justin leads RAPP’s New York office. He focuses on driving business outcomes through applying data, digital and engagement strategies to clients’ business problems. Justin has a unique perspective, having held agency and client leadership positions globally, as well as serving as a client, driving digital transformation, in the role of Chief Digital Officer, Novartis OTC Europe. Most notably, Justin believes every successful business begins and ends with talent, and it's been his passion for over a decade to mentor young talent in our industry.

    Why I'm At RAPP

    The changing nature of what constitutes value between businesses, their brands and consumers is fascinating. Driving real relevance, utility and usefulness that matter — this goes beyond simple communication and should preoccupy us all. It's time to rethink what we believe we know. RAPP is doing this for big business, globally. It’s an exciting place to be!

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    Leadership

    Florian Zühlke

    Managing Director,
    RAPP Berlin

    Background

    Florian has been a part of the TLGG family since 2011. He discovered the power of digital and social brand communications early on, as a member of the German Myspace staff. Since his start at TLGG he has been coining the agencies’ vision of content marketing and social media as well as working with clients from various industries – particularly FMCG, global automotive and retail.

    Why I'm At RAPP

    RAPP Berlin and TLGG mean I can work with exceptionally smart and lovely people, who keep me excited every day.
    Also, the services we can offer our clients at RAPP – top-level creative and smart, data-based distribution for real customer centricity – are often talked about, but rarely put into practice in the German market… yet. We are hard working to change that!

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    Leadership

    Wolfgang Kaller

    Managing Director,
    RAPP Asia-Pacific Japan

    Background

    Wolfgang heads the multicultural, highly ambitious team at RAPP Asia-Pacific Japan. For this role, he’s drawing upon his experience leading and executing award-winning projects in social, digital and e-commerce for many years across the Asia-Pacific Japan region. His passion lies in finding a way for his teams to combine their desire for innovation and creativity with the pragmatism necessary to deliver high-quality short- and long-term results. 

    Why I'm At RAPP

    I love the attitude and expertise of my colleagues around the world and enjoy every single day I spend collaborating with them. I equally love to focus on mixing creativity with data science — a focus on talking less and delivering more.

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    Leadership

    Anne Marie Neal

    Global CMO

    Background

    Anne Marie brings more than 20 years of cross-discipline, data-driven thinking from agencies in both the U.S. and Asia-Pacific regions, where she has grown client business through honest partnership, significant curiosity and sometimes true grit.

    Why I'm At RAPP

    There is absolutely no shop better than RAPP at recognizing and applying the science of precision with the art of a creative experience. I believe in the power of the people, the tension of the heart and the mind, and the need to be fearless to make a difference in this world. RAPP is the only agency making that happen.

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    Leadership

    Terry Young

    Founder and CEO,
    Sparks & Honey

    Background

    Terry is the founder and CEO of sparks & honey — a new agency model that helps organizations bring the future to the present. Terry launched his first digital startup in 1995 at IPG. He next joined McKinsey & Co. to work with the Fortune 500 C-suite and later took his expertise to Omnicom. Supplemental to his industry experience, Terry spent 27 months volunteering in Uralsk, Kazakhstan, supporting financing initiatives, incubating new businesses and launching programs for a local orphanage.

    Why I'm At RAPP

    I founded and launched sparks & honey within the RAPP network because of RAPP’s entrepreneurial spirit and thirst for innovation. It isn’t easy to launch a company within a network in a holding company. It requires an approach that accelerates growth and allows for the company to be formed and nurtured at the edge. RAPP has given me that and more.

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    Leadership

    John Wells

    President,
    RAPP Los Angeles & Dallas

    Background

    John is a veteran in the marketing communications business, with over 20 years of client leadership and marketing innovation experience across dozens of big name brands. He has a diverse background, from branding at DDB to leading CRM, digital and technology initiatives on the client side at Ticketmaster. John has a history with RAPP, having worked here prior to his return in 2016. He brings his experience and knowledge to lead the RAPP Los Angeles and Dallas offices.

    Why I'm At RAPP

    RAPP is home for me. After being away, I found nowhere more focused on driving business forward and delivering value through creative, innovative thinking. RAPP’s internal dedication to people and culture is second to none. 

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    Leadership

    Addison Deitz

    EVP, Director of Global Operations
    and Client Support

    Background

    Addison has played a critical role in RAPP’s growth for nearly 15 years, contributing significantly to the agency’s major client wins since 2001. In his current role, Addison’s responsibilities include business development and mission-critical projects supporting RAPP’s global operations. Prior to joining RAPP, he worked on clients such as Pepsi, Sprint/Nextel and American Airlines with IPG’s TM and as a B2B marketing consultant with Bustin & Co.

    Why I'm At RAPP

    My passion is connecting new clients to the great people of RAPP, so that we can help them find new and interesting ways to connect with their customers.  That means as an agency we’ve got to stay on the leading edge of culture, media and technology — and that’s a very exciting place to be.

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    Leadership

    Leigh Ober

    Global Chief People Officer

    Background

    Leigh’s multi-career background brings a solid business perspective, combined with coaching and learning expertise, to her role leading talent development and HR. It’s this diverse experience across verticals (CPG, professional services, Telecomm and more), across disciplines (Public Relations, Customer Care, Sales Operations and Training, and HR) and within large and entrepreneurial organizations (ranging from Verizon to what’s now Nestle Waters), that drives Leigh’s consultative solutions approach, helping individuals and teams realize their potential.

    Why I'm At RAPP

    People. Culture. Creativity. I believe RAPP’s focus on individuality creates a unique trifecta environment, where people can unleash their personal and professional passions in an environment of respect and inclusion. This environment leads to powerful solutions that drive performance and innovation.

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    Leadership

    Matt McNeany

    CEO, CODE Worldwide
    EVP, CTO, RAPP Worldwide

    Background

    As the founder and CEO of Code, Matt is responsible for keeping the organization at the forefront of marketing technology innovation. Matt started his career as an account man in advertising services, an experience which instilled in him the belief that technology can help brands deliver better services and experiences to their audiences — and that doing so drives profitable relationships. As EVP, CTO of RAPP Worldwide, Matt brings this same vision and energy, helping to continually evolve the organization.

    Why I'm At RAPP

    I’m part of the RAPP family because if I were a client, I would want a partner with the vision and courage to help me transition to, and succeed in, a world where I need my customers more than they need me.

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    Leadership

    Devin O'Loughlin

    VP, Global Communications

    Background

    Devin heads up Global Communications for RAPP Worldwide. Her career at RAPP first began in 2011, driving innovation and collaboration across client accounts including Pfizer/Viagra and Nestle/Gerber, where her primary focus was fostering a thriving business relationship and making a meaningful difference in the brands’ bottom lines. In 2015, she turned that passion inward and joined the RAPP Communications team, to service RAPP Worldwide in the same way she’d previously worked with clients.

    Why I'm At RAPP

    I’ve always believed in RAPP’s unique positioning and offering as a means to make a genuine difference in the lives of consumers.

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    Leadership

    Abaete De Azevedo

    CEO,
    RAPP Latin America

    Background

    Founding partner of RAPP Brasil, Abaete leads Latin American operations for RAPP and DAS, RAPP's parent company. A graduate of São Paulo's ESPM Marketing University, he holds an MBA in Senior Management from Babson College. He is the co-author of Marketing de Resultados (M Books, 2004) and Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing (McGraw-Hill, 2008). In June 2015, he was elected to the ABEMD Hall of Fame.

    Why I'm At RAPP

    My passion for RAPP stems from long-standing collaborative relationships with my multicultural colleagues, as we, together as one, redefine how brands and consumers powerfully engage in compelling, innovative ways.

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    Leadership

    Connie Demuru

    Partner & Managing Director
    RAPP ARGENTINA

    Background

    Connie began her career in Advertising, working for big international accounts, specializing in promotions and consumer behaviour. In this field, she founded her own company. Together with DDB Argentina, she worked for American Airlines, Mc Donald's and Danone, among others. She joined RAPP in 2003. She specialized in CRM and Relational Marketing, bringing her integrated marketing vision into the digital world. She worked as a professor at several universities and became RAPP Argentina’s Managing Director in 2006.

    Why I'm At RAPP

    RAPP is the perfect place to grow in the new era of communications. It has been so for 13 years, and it will be for many years to come. Mobilizing the consumer requires a sophisticated combination of strategy, data, analysis and relevant ideas, using technology to impact successfully. That’s the methodology we use at RAPP. That's why I'm here.

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    Leadership

    Marco Scognamiglio

    CEO,
    RAPP WORLDWIDE

    Background

    Most recently, as President, RAPP EMEA & APAC - EVP, Global Clients, Marco led our international growth initiatives to build a relevant RAPP network in Europe, the Middle East, Africa and Asia. Since joining the agency more than 15 years ago, he has built an extremely robust brand for RAPP internationally. Called “immensely likeable … with surplus energy that he puts to impressive use,” by The UK’s Campaign magazine, Marco is noted for his ability to develop strong relationships with global clients.

    Why I'm At RAPP

    In this new, opt-in world, where the customer is in control, it is a truly exciting time to be a part of an organization which allows brands to meaningfully interact with consumers in real time based on each customer's preferred communication options and interests.

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    Leadership

    Blake Stone-Banks

    Managing Director

    Background

    For over a decade, I have helped global brands craft unique compelling stories for the Chinese market. I have led branding, social, research, and strategy projects across a diverse range of industries from automotive to fashion to non-profit. A student of China for two decades, I am inspired by China’s swift transformation and innovation of extraordinary tools for data, insight and communication.

    Why I'm At RAPP

    China’s unique ecosystems and digital behaviors make this an incredibly exciting market to apply and evolve RAPP’s powerful social CRM and digital transformation toolset. I believe in the power of technology to positively transform our relationships with our brands, our institutions, our cultures and ourselves.

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    Leadership

    Steve Takla

    GLOBAL CFO

    Background

    Steve has 20 years of experience in the marketing industry and has been with RAPP for more than 11 years. Previously, at Arthur Andersen and Ernst & Young, Steve oversaw transaction advisory services, managed client acquisitions and supervised audits across various clients within advertising, marketing and media. Since joining RAPP, Steve has separately led finance and operations in New York, Dallas and Los Angeles and was appointed U.S. CFO in 2009.

    Why I'm At RAPP

    Every day I have the privilege of working with engaging, professional and passionate people at RAPP. The best part of my job, and the people I’m surrounded by, is that we have one common goal — driving our clients’ businesses and brands forward. This alone continues to draw me to RAPP after 11+ years.

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    Leadership

    Carolyn E Stebbings

    SVP, Data and Technology Solutions
    RAPP UK

    Background

    An experienced marketer with a proven track record across all channels and within many industry sectors, Carolyn prides herself on having a strong intuition for client objectives and being an authentic leader. Along with her team, she consults with clients to determine smart, future-fit, data-driven solutions that connect customer and brand. Carolyn’s brand experience includes Mercedes-Benz, Open University, Best Western, Christie’s, Barclaycard and Eurostar.

    Why I'm At RAPP

    RAPP fulfills my drive to deliver success in an ever-changing commercial landscape of diversity. I’m excited to be a part of RAPP, where I can make a world of difference through incremental change.

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    Leadership

    Cristoph Bornschein

    CEO, TLGG GmbH

    Background

    One of the three founders and CEOs of the German digital transformation agency TLGG, Christoph is passionate about the intricate and thoughtful ways that social and digital technologies can benefit both brands and companies. Prior to entering the advertising and marketing industry, Christoph studied law. After rediscovering his passion for all things digital, Christoph worked at Frogster Interactive and cofounded several German startups.

    Why I'm At RAPP

    Our ideas of digital brand excellence and digital transformation — as well as our clients’ expectations — have outgrown our domestic market. RAPP is the perfect international partner for us, both in terms of corporate culture and in terms of a holistic, integrated approach to customer-centric digital business.

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    Leadership

    Russell Kern

    President and Founder,
    KERN

    Background

    As the guiding force of KERN, Russell oversees strategic, creative and analytical leadership for data-driven brands that demand solutions. KERN’s expertise lies in large-volume lead generation, especially for subscription-based businesses and complex sales environments. KERN provides turnkey acquisition marketing, integrating strategic road-mapping, buyer’s journey development, content creation and automated lead management. Russell has worked with leading brands including DIRECTV, SAP, AAA, VeriSign, Merck and Symantec — focusing on delivering high-performance results, consistently.

    Why I'm At RAPP

    I chose to partner with RAPP because of their creativity and the sophistication of their leadership in the world of modern marketing. Working with consummate professionals makes every day a joy. What’s more, RAPP’s commitment to helping clients tap into data and consumer insights to create compelling outcomes mirrors the philosophy of KERN.

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    Leadership

    Chris Freeland

    CEO,
    RAPP UK

    Background

    Chris is unquestionably an industry stalwart, having held leadership positions in the UK for the last 21 years. His experience and talent lie in setting the standards for operational excellence, as well as building a strong cultural ethos of doing the very best for clients. Responsible for overseeing and running the UK operations across data, media and creative, Chris remains committed to helping talent excel in a supportive and highly strategic and creative environment.

    Why I'm At RAPP

    RAPP is somewhere I can naturally play to my strengths and work in partnership with some exceptionally talented people, as well as having the opportunity to make a difference working with some highly respected blue-chip brands.

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    Leadership

    Mimi Nicklin

    Managing Director

    Background

    Mimi, originally from the UK, is an internationally experienced strategic communication and marketing professional. She’s led brands in Europe, Asia, the Middle East and Africa both agency and client side, specializing in the development of local insight and multi-channel communication strategy. Most recently, she served as Head of Marketing and a board member at Pam Golding Properties, Africa’s largest leading, luxury real estate brand. Prior to this, Mimi was Global VP for Grey Group, Singapore, running global business for GlaxoSmithKline. Mimi has led brand strategy for some of the world's leading brands including Procter & Gamble, Unilever, Coca-Cola, Kimberley Clarke, Sun International Hotels, Capitec Bank, Samsung and Pernod Ricard.

    Why I'm At RAPP

    I’m proud to be a part of a network that has had data at its heart for 55 years and can truly deliver on the new marketing model.

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    Leadership

    Carlos Porras

    Managing Director

    Background

    As Managing Director, Carlos has led some of the most successful and awarded implementations in Mexico, Central America and the Caribbean for leading brands in banking, entertainment, consumer electronics, retail, commercial aviation, fitness, fundraising, telecommunications and hospitality, among others. His areas of expertise include customer experience, digital, direct and loyalty marketing, and CRM strategy.

    Why I'm At RAPP

    When I joined RAPP, the brand represented the future of marketing: A smart, customized, data driven, customer centric and fully measurable approach to foster customer relationships and drive value. 20 years later, we are not only at the forefront of modern marketing but now stand for the bright future of our discipline.

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    Leadership

    Shiona McDougall

    Global Chief Strategy Officer

    Background

    Over the past eight years, Shiona has driven major changes in RAPP’s communication strategy, leading to increased integration across client business, significant commercial successes and award-winning creative work, including a number of DMA gold awards. Prior to RAPP, she worked client side as Marketing Director at Virgin Wines and Harper Collins where she pioneered e-CRM best practice and led digital transformation.

    Why I'm At RAPP

    The breadth and depth of talent at RAPP is unrivaled. With such a diverse team of brilliant individuals to work with and learn from, we can make great things happen. 

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    Leadership

    Ludovic Gougat

    Managing Director and CXS Lead

    Background

    Ludo combines left-brain analytical thinking with right-brain creative sensitivities to build effective marketing strategies for his clients. Ludo held strategy positions at Y&R, Wunderman and Ogilvy, where his work won Global Effies and DMA Echo Awards for business effectiveness. He has graduated from a business school in Paris, where he is from.

    Why I'm At RAPP

    I believe customer loyalty is not gained through brand monologues and interruptive techniques but by earning people’s trust through experiences that enrich their lives.  The ability to harness data, creativity and technology to go beyond digital communication businesses through their digital transformation is why I have joined RAPP. 

HOW TO REACH US

GLOBAL CONTACTS

NEW BUSINESS INQUIRIES:  annemarie.neal@rapp.com
PRESS INQUIRIES:  devin.oloughlin@rapp.com