WORK

UIPATH

PLAY THE FILM

WHO WE STOOD UP FOR

Jaded Millennial jobseekers with a rare combination of qualities – 50% of whom regularly ghost job interviews. UiPath, a unicorn (reaching a valuation over $1 Billion) start-up, needed to fill 1,000 positions with these rare creatures.

HOW WE DID IT

Our message was simple: Unicorn seeks Unicorn. And who better to front the campaign than Ulysses the Unimpressed Unicorn, a jaded, potty-mouthed creature of the magical forest?

WHY IT WORKED

We mirrored how millennials approach the job market today and clearly made UiPath stand out from the competition as a cool and humble workspace. As a result, candidate inquiries on the UiPath recruitment website rose by 71% and Ulysses won a Global Ace Award for best short-form video content.

WHAT PEOPLE SAID

"Working with the RAPP team on the Ulysses videos was like riding a unicorn without a saddle through Basquiat painting - fun, a little crazy, brilliant, colorful and incredibly impactful."

Rafael Marcus

Head of Employer Branding, UiPath

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