At the start of the pandemic, the world switched to working from home virtually overnight. Palo Alto Networks wanted to reach hard-pressed CXOs quickly, to convince them they could successfully connect their people, data and applications remotely – and still maintain their networks’ security.
We had to embrace the ‘new normal’ of remote working as rapidly as our audience. A team was assembled from across the network, which collaborated daily across time zones. Production was entirely ‘hands-off’, incorporating innovations like disinfected camera drop-offs and directing via Zoom. And the result was Palo Alto’s first-ever national campaign, including TV and radio spots, a tightly targeted media plan and campaign microsite, delivered in just four weeks.
We’ll leave it to the words of Kevin Dubar, SVP of Brand Digital and Demand at Palo Alto Networks: “Thank you for the outstanding work that’s come out of this barely one-month-old partnership. This is a big moment for our company, and we couldn’t have gotten here without your talent, hard work and dedication.”