TRISTAN FITZGERALD, CREATIVE DIRECTOR, RAPP NY, TALKS WITH ADFORUM ABOUT COPYWRITING IN THE DIGITAL ERA

"The term 'copywriter' still exists, but advertising has changed considerably... Tristan Fitzgerald, creative director of RAPP New York, admits that long copy ads are now few and far between. “Although they’re probably due a hipster revival, along with typewritten poetry and vinyl records.” For him, however, “you’re still delivering words and ideas – that never changes”..."

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