SHRAVYA KAPARTHI, RAPP DALLAS, TALKS WITH ADFORUM ABOUT THE RELEVANCE OF SUPER BOWL ADS

"Every first Sunday of February, my social feed fills up with fellow marketers having serious conversations about the relevance of Super Bowl advertising. This year has been no exception, especially with reports of the game having brought in its lowest ratings in a decade’s time!

In my opinion, doing the math, dissecting metrics, debating the true value of “social conversations” and indulging in so much analysis that I call it “analysis paralysis,” all to prove whether $5.25Mn+ per spot is worth the spend, or not, is important dialogue. But we need to think beyond the obvious."

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