RAPP UK'S PERLA BLOOM DISCUSSES ADVERTISING AND CULTURALLY SENSITIVE TOPICS WITH LITTLE BLACK BOOK

"Gillette’s latest ad - tackling the controversial topic of toxic masculinity - caused a lot of backlash about the brand’s representation of men. But there was an equal and opposite reaction championing the ad for making the necessary cultural commentary on gender norms in our society. Is polarising our target audience in this way a bad thing for brands? Should they stay away from it?"

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