June 29, 2020 under
RAPP'S NAYANI VIVE TALKS CAN'T-MISS MARKETING CAMPAIGNS WITH FORBES
"Remember all the meetings you had at the end of last year about what this year’s marketing strategy would look like? It’s time to revisit those plans if you haven’t already and revamp them to match the changing environment in which we find ourselves as we enter the second half of 2020.
In the marketing world, the main change that has occurred in the past six months is, of course, the shift away from experiential marketing as the world moved inside to avoid COVID-19. Instead, many brands are turning to community-building as a focus. That means more digital content to connect with audience members who are spending more time at home and online."
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