November 26, 2018
MARCO SCOGNAMIGLIO, CEO, TALKS ABOUT 2018 BRAND FAILS WITH MARKETINGDIVE
"Every year inevitably has its brand stumbles, but 2018 brought a catalog of missteps that captured not just the attention of a marketing and advertising industry experiencing serious turmoil, but also broader scrutiny from the public. Widely criticized fails from categories spanning social media to fast food came in a year where the separation of politics, business and branding has arguably never been blurrier, and cultural conversations around movements like #MeToo and data privacy reached heated crescendos."
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