JEN MUSGREAVE, RAPP UK, ON THE TROUBLED STATE OF RETAIL

"The high street as we know it is in a state of flux. We have established brands closing multiple outlets, LK Bennett and M&S just two examples. And we have more and more brands moving online – the recent move of Majestic Wine (already at 45% online sales), now rebranding as its more successful online-only stablemate: Naked Wines. Two hundred retail outlets will close as part of this move.

Arguably, online is good for entrepreneurship: dozens of small online fashion retailers are springing up around the market channel that is Instagram, able to reach a huge audience directly. But it’s not enough just to sell your product any more. More and more brands are entering a strange crossover space in the name of “omnichannel”."

Rea more with The Drum.