Agencies are ‘stuck’ in DE&I awareness

Diversity and inclusion is an integral part of advertising, but it’s still tricky territory for Madison Avenue. 

Devin O'Loughlin has followed DE&I’s trajectory in the industry as Omnicom agency Rapp Worldwide’s global chief diversity, equity, inclusion and communications manager. 

O’Loughlin led DE&I responsibilities in the agency over the last decade, before being promoted to the newly created position in November. She’s worn many hats, including VP of global communications.

O’Loughlin also cofounded OPEN Pride, part of Omnicom’s people engagement network focused on diversity and inclusion efforts for the LGBTQ+ community. The project “opened her eyes to the inequities in our industry,” and inspired her to use allyship as a tool to make real change.

Campaign US caught up with O’Loughlin about the importance of diversity in advertising and where the industry still needs to deliver a greater impact.

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