news details type

Brands seek secret formula for attracting talent

September 02, 2022

At companies including Denny's, business resource groups, sometimes known as employee resource groups (ERGs), have evolved from volunteer groups of co-workers looking to help their peers into an indispensable means of building company culture, attracting and retaining talent, and creating a more representative workforce.

Nicole Simpson, director of DEI at agency and ANA member RAPP Worldwide, which does work for global brands like Toyota, Aimmune, and Samsung, says its ERGs provide the mentorship and professional development employees crave. "You can be recruited from anywhere — I can be poached tomorrow," she says. "But if the company doesn't have a community for me, I'm probably not going to go there."

Continue reading with ANA Magazine.

news details separator

Similar stories