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Advice to LGBTQ+ friendly brands: be prepared

Jon Pollard

June 06, 2023

If you go looking for news about the US retail chain Target at the moment, exactly as you would if you’d done for Bud Light a month or so ago, you’ll see that it’s all extremely queer.

The summary: as in previous years, Target has built and advertised a Pride product collection. As usual, certain people are unhappy about this.

However, this year, and likely emboldened by the tidal wave of anti-LGBTQ+ legislation that’s swamping the US, they’re not content just to shout about it. Target has reported receiving “threats impacting our team members’ sense of safety and wellbeing while at work”.

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