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New research from RAPP and Code reveals UK consumers are planning to spend less this year across six key sectors: travel, luxury, retail, automotive, technology and financial services.
RAPP's Nic Climer shares how consumers can expect to see April Fools’ Day campaigns that somehow resonate with the challenging times everyone is going through or reference fun pandemic-driven trends.
How has COVID-19 impacted consumer privacy? Find out with E-Marketer.