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How turning data into persuasion can increase sales growth by double digits.
Should agencies rethink the ads? Or rethink the way they're evaluated?
Learn more about what his role with entail with PromoView.
The announcement came ahead of Emirati Women's Day 2018, as the initial version of the tools will focus on women in the region.
“We must think with the consumer at the center. We must be patient-centric. It’s a patient-demand economy.”
The series profiles the most prominent and influential advertising executives in the country.
Mitchell Caplan shares how CEO’s can use data to help them prioritize in a new job.