USING EMOTION TO BOOST ORGAN DONATIONS

"Life is an amazing journey and the way we talk in marketing changes with the things that impact our lives. I recently lost my dad, and it's made me look at things with a new lens.

My dad was an organ donor. My family's tragedy became another family's triumph. But more people need to become organ and tissue donors. The issue is a tough one. To become an organ donor you have to have to deal with the reality that you will die. But you can take comfort that you could help others live..."

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