WHEN IN THE CUSTOMERS' JOURNEY IS THE BEST TIME TO INCORPORATE VR?

Nic Climer, Executive Creative Director and Managing Parter, RAPP Dallas, discuses how to effectively incorporate VR in business with Salesforce blog.

“Virtual reality is a growing industry, and it’s expected to become a $30 billion market by 2020. Many companies, including Ikea, McDonald’s, Coca-Cola, and The New York Times have already taken advantage of the technology.

Krispy Kreme, in particular, has worked hard to integrate VR into its marketing strategy by creating a 360-degree virtual reality film called “Journey to Glazetopia,” — an interesting gamble that the company is hoping will pay off big.

There’s a good reason why so many companies are beginning to implement VR. The power of being fully immersed in an experience can create a strong emotional bond between the viewer and the brand. Remember when you used to take trips to the planetarium as a kid and felt like you were actually in space when staring up at the stars? It’s an experience that’s hard to forget.“

Read the full article here.