MARK MILLER TALKS BLOCKCHAIN WITH MARKETINGTECH MAGAZINE

"The future of cryptocurrency is murky, at best. The same cannot be said for blockchain, which is the technology that enables cryptocurrency’s existence. Global spending on blockchain technology is on pace to reach $11.7 billion by 2022

There’s a good reason for this. While blockchain is synonymous with cryptocurrency or bitcoin, the underpinning of the technology may provide greater value to a multitude of industries — especially marketing in regard to building valuable, individualized customer experiences."

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