June 30, 2015 under
KERN On B2B CMO Megatrends
It’s no surprise that as technology advances, the marketplace changes, therefore changing the way we must market to customers.
KERN's key leaders — President and founder, Russell Kern, VP of strategy, Scott Levine, and Management Supervisor, CJ Forse — hosted a webinar with two discussions: The State of B2B & B2B Customers and The Six Challenges Facing B2B CMOs.
Marketing has changed dramatically — more in the past 20 years than it has in the prior 100. Today, buyers possess infinite choice and infinite power, which creates new challenges — and new responsibility. B2B CMOs now face the challenges of marketing to groups, using the power of brand, creating remarkable content, using modern media strategies, facilitating the entire customer relationship and building a demand-generation ecosystem.
In the webinar, Kern, Levine and Forse discuss how to address each of these six problems and become successful in a market where buyers control the sales cycle.
To learn more about these strategies from KERN, check out the full presentation!