July 18, 2018 under
JOHN WELLS, RAPP LA, TALKS WITH MEDIAPOST ABOUT DATA AND EMPATHY
"In today’s world of seemingly endless data, artificial intelligence, and real-time decision-making, companies and brands have abundant opportunities to profile consumers and use the bits and bytes of their identities to facilitate communication. But we shouldn’t rely solely on data and technology to develop the relationships we want to foster with individuals."
Read more with MediaPost.