JEN MUSGREAVE, RAPP UK, WARNS AGAINST DEMOGRAPHIC MARKETING

"It’s the bluntest of blunt instruments. No one I know in real life fits into a box created by marketers to enable selling. Yet we continue to use demographic segmentation in planning and strategy.

The resultant oversimplification has turned much marketing and advertising into a lie. And no one trusts a liar. 

We all know this is going on, yet we continue to endorse it."

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