THE DMA INTERVIEWS HITEN BHATT ON GREAT BRITISH CREATIVITY

"Our latest creative workshop series, Command, Shift, Design, was created by Hiten Bhatt, Creative Director – Design at RAPP. He’s been working in design for over nineteen years and is still as passionate about it as he was the day he started.

Get some design inspiration from this modern-day master and discover his favorite pieces of work, the stuff that inspires him, and his top tips for aspiring designers. And now, over to the man himself…

Where did your passion for design come from?
While growing up in 80s London, my local video store became a source of inspiration. I visited it daily as I liked looking at the designs of the VHS covers & posters. I especially loved the type and airbrushed illustrations that were common at that time. I was drawn to logo design, too. My childhood favorites were the Thundercats, Transformers and Nasa logos as they looked so futuristic."

Read more with the DMA.