BALANCING PROGRAMMATIC AND THE ART OF PERSUASION

RAPP UK’s Ben Golik shares his POV on the new art of programmatic.

In today’s day and age, we are able to deliver the right message, to the right person, at the right place and time. And although machines allow us to be more relevant and personal, we still need the right people to make the magic happen.

Golik states, “Marketers able to balance programmatic efficiencies with investment engaging communications will derive truly meaningful learnings – one that will inform brand strategy over the long term. That’s why we must find more room for humans in this machine. For strategists, creative, and, not least consumers. The new art of programmatic is nothing without the old art of persuasions.”

Continue reading in The Guardian.