August 24, 2022
The metaverse. It’s really nothing more than a spit-and-string concept used to loosely tie together a couple of successful video games and some promising blockchain platforms. That’s not to say that there isn’t a ton of Ready Player One potential there. But let’s get real: in this marketing world – an industry that is built upon hype – the metaverse is the ultimate hypebeast. How do we make tomorrow’s possibility into today’s reality? The metaverse needs you in order to survive.
The following is my action plan to help my agencies, their clients and their consumers make hay today in the metaverse. It can help you, too, so I’ve written it in second-person imperative as a kick in the pants to get you started.
Continue reading with The Drum.