June 30, 2021
PayPal’s ‘A Little Win for Data-Driven Empathy’ won Gold as the Best B2C Campaign. During the webinar, PayPal’s Jill Cress and RAPP’s Shiona McDougall dove deep into the work. “We would have never thought that a global pandemic would be the foundation for some of our best work,” began Cress, setting the stage for a story that was able to turn a challenging environment into an opportunity for powerful and empathetic work.
When the pandemic disrupted people’s lives the world over, PayPal knew it had an opportunity to bring buyers and sellers together to easily enable transactions. “We didn’t want to do anything that was opportunistic,” explained Cress, “we wanted to approach this with a sense of humanity and empathy, infusing some lighthearted humour into challenges we were all facing.”
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