May 17, 2021
RAPP is behind a new UK campaign for the Samsung Galaxy A52 5G smartphone aimed at British Gen Zers.
The new effort is based on the ‘tell me without telling me’ social trend running on TikTok, Snapchat and Instagram.
In ‘tell me without telling me’, social users challenge each other to reveal their opinions on the topic at hand without actually mentioning it directly.
RAPP has turned this around for Samsung Galaxy A52 5G by asking the phone itself to ‘tell me you’re awesome without telling me you’re awesome’.
Continue reading and see the campaign with MediaShotz.