July 09, 2018
"While RAPP Worldwide president Justin Thomas-Copeland cherishes the sound of the bell the agency rings whenever it lands a new assignment, some pearls are sweeter than others, such as the clang that commemorated the company's first assignment from Eli Lilly. The undisclosed assignment, which comes with what he describes as “an intense digital-first approach,” was spurred by the agency's new RAPP Well positioning, launched last year.
While the RAPP Well launch hasn't yet paid off in revenue Thomas-Copeland believes it's just a matter of time before healthcare clients account for an increasing share of the total.
RAPP also has a promising new-business story to tell. In addition to the Lilly win, the firm landed Ascension Health, a regional Catholic hospital system. It continues to work with a range of pharma and healthcare A-listers, including Johnson & Johnson, Pfizer, and Gilead Sciences."
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