February 21, 2022
RAPP UK is growing its experience strategy team with the key appointment of Afua Basoah as head of health strategy. An enviable mix of scientist, activist and strategist, Afua will be bringing her specialist knowledge to a range of RAPP UK’s health clients, while growing the agency offer further.
She commences her role at the agency this month, alongside other new joiners Katie Dulake and Lily Tidy, strategy directors and social strategist Aziza Makame. Tain Joliffe is also promoted to diversity strategy director. The strategists will be based within the 50 strong Experience Team which is led by Caroline Parkes, chief experience officer.
Afua Basoah’s extensive experience includes over four years at RAPP’s sister Omnicom agency Rabin Martin, where she was vice president, Head of London working to leverage the extensive capabilities of private sector, particularly within the pharmaceutical industry, and address key global health needs. Brokering unusual partnerships, her focus was to drive both business and societal value. She has also had senior positions at Apothecom, Ogilvy Healthworld and Hill+Knowlton Strategies.
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