June 12, 2018
RAPP Brazil developed the new global film for BMW Motorrad, the motorcycle branch of the German manufacturer. Inspired by the concept “Everyday Adventures,” this piece highlights the new BMW G310 GS and shows how everyday life in a big city can be filled with adventures.
The film was shot in São Paulo and displayed important landmarks, such as avenues, roads and the Olympic Lane at USP, with actor Felipe Roque as leading man. With “jump cut” language, the piece combines images of the actor riding his BMW and partaking in action sports like canoeing and base jumping – concluding with the slogan, “Make life a ride."
“The video shows the essence of the brand and important details of the new model in a natural way. It illustrates the exciting side of this urban environment, sometimes hidden, which can be reached with a motorcycle like BMW G310 GS,” says Felipe Andrade, Creative Director at RAPP Brazil.
Watch the film here.
Read more with COMUNICAÇÃO & CIA, CLUBE ONLINE, PUBLICIDADE E CERVEJA and Portal Press.