October 26, 2017
"The basic structure of agencies hasn't changed much in 20 years, but the competition has exploded, according to RAPP Worldwide CEO Marco Scognamiglio.
The RFP and pitch process is a different story. "We'll be up against … Deloitte, Merkle, Epsilon, Accenture, CapGemini, even a media agency," all on the same pitch. What kind of a brief would pit those companies against each other? You guessed it: business transformation..."
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