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IN THE PRESS

LAURA SHERWOOD ON THE ROLE OF DADS & FLEXIBLE WORKING WITH DIGIDAY

February 02, 2021

"U.K. chancellor Rishi Sunak no doubt thought he was saying the right thing when he thanked moms for “doing the enormously difficult job of juggling childcare and work at this tricky time.” But working parents nationwide were quick to express exactly what was wrong with Sunak’s words, with The Mirror newspaper calling it a “sexism row.”

“It sounded very much as if he was perpetuating the lazy assumption that women do the dishes and the childcare — while also contributing a few scrappy pennies to the family finances — leaving the guys free to focus on more lucrative, manly things like mastering the universe instead,” Channel 4 News presenter Cathy Newman wrote in The Independent.

While evidence around how the pandemic has impacted women’s careers should be taken seriously, there’s also a growing conversation around the increasingly active role of men in family life, how that contributes to gender equality and what that could look like in the workplace."

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