July 28, 2016
RAPP UK’s savvy social strategist, Joe Hopper, shares his POV on Facebook Search with The Drum.
Facebook’s Q2 earnings and mobile ad revenue numbers show that the company is killing Wall Street’s expectations. But what’s next for Facebook? Zuckerberg says: Search.
Hopper points out, “Facebook's boss has moved his sights elsewhere, particularly on connecting people to the real-time experiences of their friends and relevant (or wealthy) brands. Frankly, the most recent quarterly financial report suggests they’ve been right to do so."
To continue reading visit The Drum.