HOW CREATIVE FREEDOM SHOULD BRANDS GIVE INFLUENCERS

As influencer marketing becomes a popular choice of promotion, the product becomes an accessory of the person in the spotlight.

Jen Musgreave, Planning Partner, RAPP UK shares her POV on if influencers should be given creative freedom to advertise a product or if being the product being the main feature writes a better story for a brand.

Learn more with The Drum.