OUR VISION

BRANDS & PEOPLE PERFECTLY ALIGNED

About Rapp

WHO WE ARE

RAPP is the only agency that specializes in high-precision CORE DIALOG™: those critical, direct and high-value relationships that link people and brands across the fast-changing digital landscape. Our solutions are focused on the five crucial elements of today’s social plasma — customer-managed relationships (CMR), curated social engagement, mobile convergence, gamification and digital commerce — bringing high precision and creative magic to well-defined, addressable audiences.

The RAPP network spans the globe, housing a diversified and growing family of 2,000 innovators, integrators and implementers. RAPP is a deeply integrated part of Diversified Agency Services, a division of Omnicom Group.

OUR GUIDING PRINCIPLES

HOW WE WORK

As people and brands alike struggle under the tyranny of choice, our job is to bring clarity to the things that matter for both. Through astute business insights and a granular understanding of addressable audiences, we create meaningful experiences that:

  • Utilize data with precision and purpose
  • Confront unlimited choice with limited resources
  • Target the right person at the right time and in the right context
  • Unify the consumer experience across fragmented media
  • Achieve creative elasticity that allows both personalization and scale
  • Remain relevant and in sync with culture in real time
  • Deliver a measurable marketing ROI based on the metrics that matter

METHODOLOGY

AFFINITY LOOP™

CORE DIALOG™ is an interconnected journey. We understand it through a model we call the Affinity Loop. It embraces the consumer’s nonlinear path to purchase and loyalty. We enable that journey with smart data, astute business insights and powerful stories, delivered in the moment. By telling those stories, we are able to build bankable relationships between brands and people.

The Affinity Loop provides us the opportunity to deliver the right message to addressable audiences at precisely the right moment. By doing this, we are able to build connected experiences that are both timely and relevant.

CAPABILITIES

WHAT WE DO

CRM/CMR

CMR – Customer-Managed Relationships: Enabling the opt-in culture to manage their interactions with brands on their own terms

CURATED SOCIAL MEDIA

High-precision social content, curated specifically for brands, delivered when and where it matters

E-COMMERCE

Helping people engage with brands to choose and buy more wisely on the devices and media they use most

GAMIFICATION

Applying the principles of game design to create powerful and ongoing engagement between brands and people

CONVERGED MOBILE

Using the sensing power of mobile devices to keep brands ever-present in people’s lives

AFFILIATE COMPANIES

OUR NETWORK

The RAPP network extends far beyond our CRM roots to include companies at the leading edge of each of our core capabilities.

VIEW OUR OFFICES

THE EXECUTIVES

OUR LEADERS

THE EXECUTIVES

OUR LEADERS

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    Leadership

    Alexei Orlov

    CEO, RAPP Worldwide

    Background

    Alexei has 30 years of experience in brand architecture, product positioning, cross-cultural marketing and change management. With a passion for building dynamic teams to support and make a difference for clients, he previously served as CMO, Greater China & ASEAN Region, for Volkswagen Group, where he was recipient of World Brand Congress' 2012 CMO ASEAN Award and headed the team that won the 2013 Cannes Lion Award for Brand Content–Social Media.

    Why I'm At RAPP

    My passion and focus is to help shape and lead new ways of thinking so that the brands we serve deliver powerful and perfect stories in support of a digital-smart world.

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    Leadership

    Matt Hafkin

    CFO & COO, RAPP Worldwide

    Background

    Matt has led RAPP’s Finance and Operations for over 16 years. Previously, at Arthur Andersen, Matt served as a leader in the Consumer Products and Services Group, where he advised multi-national clients across numerous industries, including Advertising & Marketing Services, Retail, Transportation and CPG, among others. Matt has effectively managed our Global finance and operations to drive efficiency and support our teams in service delivery, implement a global ERP and establish shared services structures in finance and HR.

    Why I'm At RAPP

    I have always believed in the power of connecting brands with consumers in a direct and meaningful way. My passion for being a part of an organization like RAPP is reinforced daily when I look at how we continually strengthen our capabilities and focus, as well as leverage technology to further refine the impact we can have in customer-brand relationships. 

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    Leadership

    Marco Scognamiglio

    President, RAPP EMEA & APAC
    Executive VP, Global Clients, RAPP Worldwide

    Background

    Marco leads our international growth initiatives to build a relevant RAPP network in Europe, the Middle East, Africa and Asia. Since joining the agency more than 15 years ago, he has built an extremely robust brand for RAPP internationally. Called “immensely likeable … with surplus energy that he puts to impressive use,” by The UK’s Campaign magazine, Marco is noted for his ability to develop strong relationships with global clients.

    Why I'm At RAPP

    In this new opt-in world where the customer is in control, it is a truly exciting time to be rolling out RAPP's Core Dialog, which allows brands to meaningfully interact with consumers in real time based on each customer's preferred communication options and interests.

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    Leadership

    Greg Andersen

    President, RAPP USA

    Background

    With 25 years of experience, Greg joined RAPP in August 2013 as Managing Director of our LA office, transforming it into a highly creative and profitable center. He now oversees the growth of all U.S. RAPP operations with a focus on building creative excellence and collaboration across both RAPP and Omnicom. Greg sits on the Board of Directors of EFFIE Worldwide, which advances the discussion about the drivers of marketing effectiveness.

    Why I'm At RAPP

    For 50 years, RAPP has been building direct, enduring high-value relationships between people and brands. With the evolution of the media and technology landscape toward increasingly addressable and precise communications, RAPP today has the skills and capabilities critical to success both now and in the future.

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    Leadership

    Abaete De Azevedo

    President, RAPP Latin America

    Background

    Founding partner of RAPP Brasil, Abaete leads Latin American operations for RAPP and DAS, RAPP's parent company. A graduate of São Paulo's ESPM Marketing University, he holds an MBA in Senior Management from Babson College. He is the co-author of Marketing de Resultados (M Books, 2004) and Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing (McGraw-Hill, 2008). In June 2015, he was elected to the ABEMD Hall of Fame.

    Why I'm At RAPP

    My passion for RAPP stems from long-standing collaborative relationships with my multicultural colleagues, as we, together as one, redefine how brands and consumers powerfully engage in compelling, innovative ways through the launch of Core Dialog.

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    Leadership

    Sophie Daranyi

    President, RAPP UK

    Background

    Sophie leads all RAPP companies in the UK, and is a driving creative force in integrating Core Dialog throughout the network. As CEO of Haygarth, a best-in-class brand and retail agency acquired by RAPP in 2014, Sophie delivered five years of consecutive growth, while maintaining an environment celebrated for its culture and reputation, winning Marketing Magazine’s Promotional Agency of the Year and The Grocer’s Experiential Agency of the Year.

    Why I'm At RAPP

    I believe in the transformation of traditional marketing. RAPP is one of the only agencies able to deliver precise, personal and relevant conversations that can truly engage today's consumers.

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    Leadership

    Carolyn Doud

    Executive VP,
    Human Resources, RAPP Worldwide

    Background

    With 20+ years of experience helping companies significantly transform to reach their long-term goals through effective change management, Carolyn leads our talent and people initiatives. Carolyn most recently served as Executive Director, Global Talent Acquisition and Talent Management at Avon.

    Why I'm At RAPP

    You know when something just fits. In RAPP, I found a place that allows me to do the work I've always wanted to do. RAPP is an organization that understands the magic that happens when you marry experiences with insights. And I couldn't forego the opportunity to be part of a place that wants to apply that same magic to how we manage our own people's experiences.