OUR CRAFT

CREATING VALUE FOR BRANDS & PEOPLE

THE NEW VALUE EXCHANGE

IT ALL STARTS WITH DATA

Over the past 50 years, RAPP has catalogued and analyzed 18.3 billion pieces of data. This information isn’t numbers. It’s people — their likes and dislikes, transactions and interactions. We’ve learned as much from their responses as from their rebuffs. Five decades on, we understand what real people want from brands. And when. And how.

Used properly, customer data makes our work more precise — and more empathetic. Yes, we reach the right person with the right message at the right time. But we also do it in the right way.

This is how data unlocks real customer value.

OUR BALANCED APPROACH

CREATING VALUE FOR PEOPLE

The precision to make communications relevant.


The empathy to make communications resonate.

The precision to make communications relevant.


The empathy to make communications resonate.

Get these in balance and we can create communications and experiences that individuals value. This is how we make your brand more valuable to people.

THE AFFINITY LOOP™

CREATING VALUE FOR BRANDS

OUR SERVICES

WE CREATE VALUE EVERYWHERE

CRM/CMR

CRM and Loyalty Programs
Targeted Acquisition
Lead Generation
Lead Nurturing
Lifecycle Management
Retention
Churn Reduction
Referral and Advocacy

DIGITAL

Digital Transformation
Digital Experience
Strategy and Design
Digital Asset Development
Content Strategy and Creation
Web Development
Gamified Platforms
e-Commerce

SOCIAL

Social Strategy
Social CRM/CMR
Social Listening
Social Content
Community Management
Influencer Activation

MOBILE

Mobile Strategy
Product and Service Design
App Development
Location-Based Marketing
Integration Support
Mobile Experience Optimization

OUR LEADERS

GLOBAL LEADERSHIP TEAM

OUR LEADERS

GLOBAL LEADERSHIP TEAM

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    Leadership

    Anne Marie Schiller

    President,
    RAPP Dallas

    Background

    Anne Marie brings 30 years of experience in publishing and advertising, with deep roots in data-driven marketing. With a passion to help operationalize solutions for clients, she has supported high-performing teams across our global network. She previously has served as managing director for both our Los Angeles and Dallas offices and enjoys the opportunity to activate high-velocity programs for RAPP’s clients around the world.

    Why I'm At RAPP

    I love to build solutions with talented staff and clients, ultimately building results and relationships that matter.

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    Leadership

    Justin Thomas-Copeland

    President,
    RAPP NEW YORK

    Background

    With over 20 years' experience, Justin leads RAPP’s New York office. He focuses on driving business outcomes through applying data, digital and engagement strategies to clients’ business problems. Justin has a unique perspective, having held agency and client leadership positions globally, as well as serving as a client, driving digital transformation, in the role of Chief Digital Officer, Novartis OTC Europe. Most notably, Justin believes every successful business begins and ends with talent, and it's been his passion for over a decade to mentor young talent in our industry.

    Why I'm At RAPP

    The changing nature of what constitutes value between businesses, their brands and consumers is fascinating. Driving real relevance, utility and usefulness that matter — this goes beyond simple communication and should preoccupy us all. It's time to rethink what we believe we know. RAPP is doing this for big business, globally. It’s an exciting place to be!

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    Leadership

    Daniel Leyser

    Managing Director,
    RAPP Berlin

    Background

    Daniel looks back on 15 years of experience in international communications, strategy and branding.
    Having worked across different categories, Daniel has a proven 10-year track record servicing various global car brands, leading and executing award-winning projects in strategy, social and digital in the European and APJ regions.
    His Berlin team combines creative free spirit with profound analytics and data capabilities, creating an offer encompassing the entire value creation — from first ideas to the very last bit of implementation.

    Why I'm At RAPP

    I believe that the precision of data is nothing without empathy. At RAPP Berlin, we combine top-notch data analytics with insight-driven creativity in order to create work that actually matters to the ones most important — the people.

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    Leadership

    Wolfgang Kaller

    VP, Experience Planner,
    RAPP Singapore

    Background

    Wolfgang heads the multicultural, highly ambitious team at RAPP Singapore. For this role, he’s drawing upon his experience leading and executing award-winning projects in social, digital and e-commerce for many years across the APJ region. His passion lies in finding a way for his teams to combine their desire for innovation and creativity with the pragmatism necessary to deliver high-quality short- and long-term results. 

    Why I'm At RAPP

    I love the attitude and expertise of my colleagues around the world and enjoy every single day I spend collaborating with them. I equally love to focus on mixing creativity with data science — a focus on talking less and delivering more.

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    Leadership

    Jessie Kernan

    EVP, Applied Data & Strategy

    Background

    Jessie is a recognized industry leader in data-driven strategy and modern analytics. As EVP, Applied Data & Strategy, she synchronizes a global network of people, technology and data. Named to Direct Marketing News’ 40 Under 40 list in 2013, she has twice been a finalist for the I-com Data Creativity Award. She is an honors graduate of Ohio’s Miami University.

    Why I'm At RAPP

    I believe that marketing that makes a meaningful difference in people’s lives will make a meaningful difference in the bottom line for brands. Smart data, human empathy and mutual respect make that possible.

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    Leadership

    Terry Young

    Founder and CEO,
    Sparks & Honey

    Background

    Terry is the founder and CEO of sparks & honey — a new agency model that helps organizations bring the future to the present. Terry launched his first digital startup in 1995 at IPG. He next joined McKinsey & Co. to work with the Fortune 500 C-suite and later took his expertise to Omnicom. Supplemental to his industry experience, Terry spent 27 months volunteering in Uralsk, Kazakhstan, supporting financing initiatives, incubating new businesses and launching programs for a local orphanage.

    Why I'm At RAPP

    I founded and launched sparks & honey within the RAPP network because of RAPP’s entrepreneurial spirit and thirst for innovation. It isn’t easy to launch a company within a network in a holding company. It requires an approach that accelerates growth and allows for the company to be formed and nurtured at the edge. RAPP has given me that and more.

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    Leadership

    John Wells

    President,
    RAPP Los Angeles

    Background

    John is a veteran in the marketing communications business, with over 20 years of client leadership and marketing innovation experience across dozens of big name brands. He has a diverse background, from branding at DDB to leading CRM, digital and technology initiatives on the client side at Ticketmaster. John has a history with RAPP, having worked here prior to his return in 2016. He brings his experience and knowledge to lead the RAPP Los Angeles office.

    Why I'm At RAPP

    RAPP is home for me. After being away, I found nowhere more focused on driving business forward and delivering value through creative, innovative thinking. RAPP’s internal dedication to people and culture is second to none. 

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    Leadership

    Addison Deitz

    EVP, Director of Global Operations
    and Client Support

    Background

    Addison has played a critical role in RAPP’s growth for nearly 15 years, contributing significantly to the agency’s major client wins since 2001. In his current role, Addison’s responsibilities include business development and mission-critical projects supporting RAPP’s global operations. Prior to joining RAPP, he worked on clients such as Pepsi, Sprint/Nextel and American Airlines with IPG’s TM and as a B2B marketing consultant with Bustin & Co.

    Why I'm At RAPP

    My passion is connecting new clients to the great people of RAPP, so that we can help them find new and interesting ways to connect with their customers.  That means as an agency we’ve got to stay on the leading edge of culture, media and technology — and that’s a very exciting place to be.

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    Leadership

    Diksha Dua

    Managing Director,
    RAPP Middle East

    Background

    Diksha is Indian by birth, Canadian by nationality, was brought up in Saudi Arabia and has over 15 years of leadership spanning the United States, Canada, India, Japan and UAE. This has given her a unique understanding of the challenges and opportunities within the diverse MEA region.

    With a BA in International Relations/Japanese and an MA in Human Security and Peace Building, Diksha is committed to delivering value to all stakeholders. Away from work, you will find her enjoying the desert landscape.

    Why I'm At RAPP

    At RAPP, I have the freedom to think, create and collaborate within a connected, multicultural world. I have the distinct pleasure of leading a curious and smart team, committed to delivering fulfilling experiences for our clients. RAPP has a philosophy that gives my team and me space to imagine, have fun and deliver measurable results.

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    Leadership

    Matt McNeany

    CEO, CODE Worldwide
    EVP, CTO, RAPP Worldwide

    Background

    As the founder and CEO of Code, Matt is responsible for keeping the organization at the forefront of marketing technology innovation. Matt started his career as an account man in advertising services, an experience which instilled in him the belief that technology can help brands deliver better services and experiences to their audiences — and that doing so drives profitable relationships. As EVP, CTO of RAPP Worldwide, Matt brings this same vision and energy, helping to continually evolve the organization.

    Why I'm At RAPP

    I’m part of the RAPP family because if I were a client, I would want a partner with the vision and courage to help me transition to, and succeed in, a world where I need my customers more than they need me.

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    Leadership

    Devin O'Loughlin

    Manager, U.S. & Global Communications

    Background

    Devin heads up U.S. and Global Communications for RAPP Worldwide. Her career at RAPP first began in 2011, driving innovation and collaboration across client accounts including Pfizer/Viagra and Nestle/Gerber, where her primary focus was fostering a thriving business relationship and making a meaningful difference in the brands’ bottom lines. In 2015, she turned that passion inward and joined the RAPP Communications team, to service RAPP Worldwide in the same way she’d previously worked with clients.

    Why I'm At RAPP

    I’ve always believed in RAPP’s unique positioning and offering as a means to make a genuine difference in the lives of consumers.

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    Leadership

    Cristoph Bornschein

    CEO, TLGG GmbH

    Background

    One of the three founders and CEOs of the German digital transformation agency TLGG, Christoph is passionate about the intricate and thoughtful ways that social and digital technologies can benefit both brands and companies. Prior to entering the advertising and marketing industry, Christoph studied law. After rediscovering his passion for all things digital, Christoph worked at Frogster Interactive and cofounded several German startups.

    Why I'm At RAPP

    Our ideas of digital brand excellence and digital transformation — as well as our clients’ expectations — have outgrown our domestic market. RAPP is the perfect international partner for us, both in terms of corporate culture and in terms of a holistic, integrated approach to customer-centric digital business.

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    Leadership

    Anne Marie Neal

    President,
    RAPP San Francisco

    Background

    Anne Marie leads the RAPP San Francisco office, where a focus on unique talent, hyper-collaboration and a flat model are driving innovative data- and technology-centric solutions for our clients’ most wicked problems. She brings more than 20 years of cross-discipline, data-driven thinking from agencies in both the U.S. and Asia-Pacific regions, where she has grown client business through honest partnership, significant curiosity and sometimes true grit.

    Why I'm At RAPP

    There is absolutely no shop better than RAPP at recognizing and applying the science of precision with the art of a creative experience. I believe in the power of the people, the tension of the heart and the mind, and the need to be fearless to make a difference in this world. RAPP is the only agency making that happen.

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    Leadership

    Marco Scognamiglio

    CEO, RAPP WORLDWIDE

    Background

    Most recently, as President, RAPP EMEA & APAC - EVP, Global Clients, Marco led our international growth initiatives to build a relevant RAPP network in Europe, the Middle East, Africa and Asia. Since joining the agency more than 15 years ago, he has built an extremely robust brand for RAPP internationally. Called “immensely likeable … with surplus energy that he puts to impressive use,” by The UK’s Campaign magazine, Marco is noted for his ability to develop strong relationships with global clients.

    Why I'm At RAPP

    In this new, opt-in world, where the customer is in control, it is a truly exciting time to be a part of an organization which allows brands to meaningfully interact with consumers in real time based on each customer's preferred communication options and interests.

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    Leadership

    Abaete De Azevedo

    President,
    RAPP Latin America

    Background

    Founding partner of RAPP Brasil, Abaete leads Latin American operations for RAPP and DAS, RAPP's parent company. A graduate of São Paulo's ESPM Marketing University, he holds an MBA in Senior Management from Babson College. He is the co-author of Marketing de Resultados (M Books, 2004) and Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing (McGraw-Hill, 2008). In June 2015, he was elected to the ABEMD Hall of Fame.

    Why I'm At RAPP

    My passion for RAPP stems from long-standing collaborative relationships with my multicultural colleagues, as we, together as one, redefine how brands and consumers powerfully engage in compelling, innovative ways.

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    Leadership

    Mitchell Caplan

    Chief Growth Officer, RAPP U.S.

    Background

    Mitchell Caplan is a modern, strategically-focused marketer who is well-versed in the intersection of marketing, data, and technology. He works closely with business development teams to identify and secure new revenue. In addition to being an early pioneer in the digital agency world, Mitchell has led business development at some of the largest and most successful advertising and marketing firms in the world, including Publicis Kaplan Thaler, Y&R, and McCann.

    Why I'm At RAPP

    I believe that in order to build a great agency you have to have both smart, creative thinkers and a terrific culture. I quickly realized both exist at RAPP. As businesses determine how to move towards data-driven solutions that engage and delight, RAPP is well positioned to lead the way.

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    Leadership

    Carolyn E Stebbings

    Executive Managing Partner

    Background

    An experienced marketer with a proven track record across all channels and within many industry sectors, Carolyn prides herself on having a strong intuition for client objectives and being an authentic leader. Along with her team, she consults with clients to determine smart, future-fit, data-driven solutions that connect customer and brand. Carolyn’s brand experience includes Mercedes-Benz, Open University, Best Western, Christie’s, Barclaycard and Eurostar.

    Why I'm At RAPP

    RAPP fulfills my drive to deliver success in an ever-changing commercial landscape of diversity. I’m excited to be a part of RAPP, where I can make a world of difference through incremental change.

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    Leadership

    Philippe Bonnet

    CEO,
    RAPP Paris

    Background

    From advertising to digital transformation, Philippe is proud to have more than 20 years’ experience in our industry. After four years in London, as an international account manager at Young & Rubicam’s European headquarters, Philippe became Managing Director of the CEE region for Wunderman in 2004. In 2010, he took over the presidency of the Wunderman Group in France before joining RAPP Paris as CEO 2015.

    Why I'm At RAPP

    One thing is clear: like sharks with swimming, consumer engagement is a condition of survival for brands. Stopping is not an option. Only the high precision of RAPP's Consumer Motivated Response (CMR) strategies, based on true customer knowledge, can enable brands to achieve the efficiency necessary to transform their business.

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    Leadership

    Russell Kern

    President and Founder,
    KERN

    Background

    As the guiding force of KERN, Russell oversees strategic, creative and analytical leadership for data-driven brands that demand solutions. KERN’s expertise lies in large-volume lead generation, especially for subscription-based businesses and complex sales environments. KERN provides turnkey acquisition marketing, integrating strategic road-mapping, buyer’s journey development, content creation and automated lead management. Russell has worked with leading brands including DIRECTV, SAP, AAA, VeriSign, Merck and Symantec — focusing on delivering high-performance results, consistently.

    Why I'm At RAPP

    I chose to partner with RAPP because of their creativity and the sophistication of their leadership in the world of modern marketing. Working with consummate professionals makes every day a joy. What’s more, RAPP’s commitment to helping clients tap into data and consumer insights to create compelling outcomes mirrors the philosophy of KERN.

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    Leadership

    Dennis Gillespie

    CFO, RAPP EMEA

    Background

    Dennis leads RAPP’s finance and operations across EMEA and Asia Pacific. He has more than 15 years of extensive international experience and expansive sector experience in health care, energy services and telecommunications. He is a CPA and holds an MBA with distinction from Columbia Business School and London Business Schools’ joint executive program.

    Why I'm At RAPP

    No other agency has the breadth and depth of talent and technology. Personal, relevant, digital-smart communications enabled through technology and psychology. I cannot imagine a more exciting and innovative place to be.

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    Leadership

    Matt Hafkin

    CFO & COO, RAPP Worldwide

    Background

    Matt has led RAPP’s Finance and Operations for over 16 years. Previously, at Arthur Andersen, Matt served as a leader in the Consumer Products and Services Group, where he advised multi-national clients across numerous industries, including Advertising & Marketing Services, Retail, Transportation and CPG, among others. Matt has effectively managed our Global finance and operations to drive efficiency and support our teams in service delivery, implement a global ERP and establish shared services structures in finance and HR.

    Why I'm At RAPP

    I have always believed in the power of connecting brands with consumers in a direct and meaningful way. My passion for being a part of an organization like RAPP is reinforced daily when I look at how we continually strengthen our capabilities and focus, as well as leverage technology to further refine the impact we can have in customer-brand relationships. 

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    Leadership

    Marcus Carotti

    SVP, Consumer and Market Intelligence Operations

    Background

    Marcus is a bilingual, consumer-driven marketing and business practitioner who defines and delivers robust strategies, processes and plans. He draws upon 20 years’ experience to drive a competitive advantage amidst evolving consumers, technologies and regulations.

    Why I'm At RAPP

    RAPP is at a pivotal stage in its 50+ year history, and I want to be a part of a company with a bold strategy, great leadership and bright future.

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    Leadership

    Chris Freeland

    Chief Executive Officer,
    RAPP UK

    Background

    Chris is unquestionably an industry stalwart, having held leadership positions in the UK for the last 21 years. His experience and talent lie in setting the standards for operational excellence, as well as building a strong cultural ethos of doing the very best for clients. Responsible for overseeing and running the UK operations across data, media and creative, Chris remains committed to helping talent excel in a supportive and highly strategic and creative environment.

    Why I'm At RAPP

    RAPP is somewhere I can naturally play to my strengths and work in partnership with some exceptionally talented people, as well as having the opportunity to make a difference working with some highly respected blue-chip brands.

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    Leadership

    Steve Takla

    CFO, RAPP Americas

    Background

    Steve has 20 years of experience in the marketing industry and has been with RAPP for more than 11 years. Previously, at Arthur Andersen and Ernst & Young, Steve oversaw transaction advisory services, managed client acquisitions and supervised audits across various clients within advertising, marketing and media. Since joining RAPP, Steve has separately led finance and operations in New York, Dallas and Los Angeles and was appointed U.S. CFO in 2009.

    Why I'm At RAPP

    Every day I have the privilege of working with engaging, professional and passionate people at RAPP. The best part of my job, and the people I’m surrounded by, is that we have one common goal — driving our clients’ businesses and brands forward. This alone continues to draw me to RAPP after 11+ years.