OUR VISION

BRANDS & PEOPLE PERFECTLY ALIGNED

About Rapp

WHO WE ARE

RAPP is the only agency that specializes in high-precision CORE DIALOG™: those critical, direct and high-value relationships that link people and brands across the fast-changing digital landscape. Our solutions are focused on the five crucial elements of today’s social plasma — customer-managed relationships (CMR), curated social engagement, mobile convergence, gamification and digital commerce — bringing high precision and creative magic to well-defined, addressable audiences.

The RAPP network spans the globe, housing a diversified and growing family of 2,000 innovators, integrators and implementers. RAPP is a deeply integrated part of Diversified Agency Services, a division of Omnicom Group.

OUR GUIDING PRINCIPLES

HOW WE WORK

As people and brands alike struggle under the tyranny of choice, our job is to bring clarity to the things that matter for both. Through astute business insights and a granular understanding of addressable audiences, we create meaningful experiences that:

  • Utilize data with precision and purpose
  • Confront unlimited choice with limited resources
  • Target the right person at the right time and in the right context
  • Unify the consumer experience across fragmented media
  • Achieve creative elasticity that allows both personalization and scale
  • Remain relevant and in sync with culture in real time
  • Deliver a measurable marketing ROI based on the metrics that matter

METHODOLOGY

AFFINITY LOOP™

CORE DIALOG™ is an interconnected journey. We understand it through a model we call the Affinity Loop. It embraces the consumer’s nonlinear path to purchase and loyalty. We enable that journey with smart data, astute business insights and powerful stories, delivered in the moment. By telling those stories, we are able to build bankable relationships between brands and people.

The Affinity Loop provides us the opportunity to deliver the right message to addressable audiences at precisely the right moment. By doing this, we are able to build connected experiences that are both timely and relevant.

CAPABILITIES

WHAT WE DO

CRM/CMR

CMR – Customer-Managed Relationships: Enabling the opt-in culture to manage their interactions with brands on their own terms

CURATED SOCIAL MEDIA

High-precision social content, curated specifically for brands, delivered when and where it matters

E-COMMERCE

Helping people engage with brands to choose and buy more wisely on the devices and media they use most

GAMIFICATION

Applying the principles of game design to create powerful and ongoing engagement between brands and people

CONVERGED MOBILE

Using the sensing power of mobile devices to keep brands ever-present in people’s lives

AFFILIATE COMPANIES

OUR NETWORK

The RAPP network extends far beyond our CRM roots to include companies at the leading edge of each of our core capabilities.

VIEW OUR OFFICES

OUR LEADERS

THE EXECUTIVES

OUR LEADERS

THE EXECUTIVES

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    Leadership

    Alexei Orlov

    CEO, RAPP Worldwide

    Background

    Alexei has 30 years of experience in brand architecture, product positioning, cross-cultural marketing and change management. With a passion for building dynamic teams to support and make a difference for clients, he previously served as CMO, Greater China & ASEAN Region, for Volkswagen Group, where he was recipient of World Brand Congress' 2012 CMO ASEAN Award and headed the team that won the 2013 Cannes Lion Award for Brand Content–Social Media.

    Why I'm At RAPP

    My passion and focus is to help shape and lead new ways of thinking so that the brands we serve deliver powerful and perfect stories in support of a digital-smart world.

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    Leadership

    Matt Hafkin

    CFO & COO, RAPP Worldwide

    Background

    Matt has led RAPP’s Finance and Operations for over 16 years. Previously, at Arthur Andersen, Matt served as a leader in the Consumer Products and Services Group, where he advised multi-national clients across numerous industries, including Advertising & Marketing Services, Retail, Transportation and CPG, among others. Matt has effectively managed our Global finance and operations to drive efficiency and support our teams in service delivery, implement a global ERP and establish shared services structures in finance and HR.

    Why I'm At RAPP

    I have always believed in the power of connecting brands with consumers in a direct and meaningful way. My passion for being a part of an organization like RAPP is reinforced daily when I look at how we continually strengthen our capabilities and focus, as well as leverage technology to further refine the impact we can have in customer-brand relationships. 

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    Leadership

    Marco Scognamiglio

    President, RAPP EMEA & APAC
    Executive VP, Global Clients, RAPP Worldwide

    Background

    Marco leads our international growth initiatives to build a relevant RAPP network in Europe, the Middle East, Africa and Asia. Since joining the agency more than 15 years ago, he has built an extremely robust brand for RAPP internationally. Called “immensely likeable … with surplus energy that he puts to impressive use,” by The UK’s Campaign magazine, Marco is noted for his ability to develop strong relationships with global clients.

    Why I'm At RAPP

    In this new opt-in world where the customer is in control, it is a truly exciting time to be rolling out RAPP's Core Dialog, which allows brands to meaningfully interact with consumers in real time based on each customer's preferred communication options and interests.

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    Leadership

    Greg Andersen

    President, RAPP USA

    Background

    With 25 years of experience, Greg joined RAPP in August 2013 as Managing Director of our LA office, transforming it into a highly creative and profitable center. He now oversees the growth of all U.S. RAPP operations with a focus on building creative excellence and collaboration across both RAPP and Omnicom. Greg sits on the Board of Directors of EFFIE Worldwide, which advances the discussion about the drivers of marketing effectiveness.

    Why I'm At RAPP

    For 50 years, RAPP has been building direct, enduring high-value relationships between people and brands. With the evolution of the media and technology landscape toward increasingly addressable and precise communications, RAPP today has the skills and capabilities critical to success both now and in the future.

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    Leadership

    Abaete De Azevedo

    President, RAPP Latin America

    Background

    Founding partner of RAPP Brasil, Abaete leads Latin American operations for RAPP and DAS, RAPP's parent company. A graduate of São Paulo's ESPM Marketing University, he holds an MBA in Senior Management from Babson College. He is the co-author of Marketing de Resultados (M Books, 2004) and Customer Obsession: How to Acquire, Retain, and Grow Customers in the New Age of Relationship Marketing (McGraw-Hill, 2008). In June 2015, he was elected to the ABEMD Hall of Fame.

    Why I'm At RAPP

    My passion for RAPP stems from long-standing collaborative relationships with my multicultural colleagues, as we, together as one, redefine how brands and consumers powerfully engage in compelling, innovative ways through the launch of Core Dialog.

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    Leadership

    Sophie Daranyi

    President, RAPP UK

    Background

    Sophie leads all RAPP companies in the UK, and is a driving creative force in integrating Core Dialog throughout the network. As CEO of Haygarth, a best-in-class brand and retail agency acquired by RAPP in 2014, Sophie delivered five years of consecutive growth, while maintaining an environment celebrated for its culture and reputation, winning Marketing Magazine’s Promotional Agency of the Year and The Grocer’s Experiential Agency of the Year.

    Why I'm At RAPP

    I believe in the transformation of traditional marketing. RAPP is one of the only agencies able to deliver precise, personal and relevant conversations that can truly engage today's consumers.

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    Leadership

    Carolyn Doud

    Executive VP,
    Human Resources, RAPP Worldwide

    Background

    With 20+ years of experience helping companies significantly transform to reach their long-term goals through effective change management, Carolyn leads our talent and people initiatives. Carolyn most recently served as Executive Director, Global Talent Acquisition and Talent Management at Avon.

    Why I'm At RAPP

    You know when something just fits. In RAPP, I found a place that allows me to do the work I've always wanted to do. RAPP is an organization that understands the magic that happens when you marry experiences with insights. And I couldn't forego the opportunity to be part of a place that wants to apply that same magic to how we manage our own people's experiences.

OUR LEADERS

GLOBAL LEADERSHIP TEAM

OUR LEADERS

GLOBAL LEADERSHIP TEAM

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    Leadership

    Steve Takla

    CFO, RAPP USA

    Background

    Steve has 20 years of experience in the marketing industry and has been with RAPP for more than 11 years. Previously, at Arthur Andersen and Ernst & Young, Steve oversaw transaction advisory services, managed client acquisitions and supervised audits across various clients within advertising, marketing and media. Since joining RAPP, Steve has separately led finance and operations in New York, Dallas and Los Angeles and was appointed U.S. CFO in 2009.

    Why I'm At RAPP

    Every day I have the privilege of working with engaging, professional and passionate people at RAPP. The best part of my job, and the people I’m surrounded by, is that we have one common goal — driving our clients’ businesses and brands forward. This alone continues to draw me to RAPP after 11+ years.

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    Leadership

    Dennis Gillespie

    CFO, RAPP EMEA

    Background

    Dennis leads RAPP’s finance and operations across EMEA and Asia Pacific. He has more than 15 years of extensive international experience and expansive sector experience in health care, energy services and telecommunications. He is a CPA and holds an MBA with distinction from Columbia Business School and London Business Schools’ joint executive program.

    Why I'm At RAPP

    No other agency has the breadth and depth of talent and technology. Personal, relevant, digital-smart communications enabled through technology and psychology. I cannot imagine a more exciting and innovative place to be.

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    Leadership

    Justin Thomas-Copeland

    SVP, Global Client Office

    Background

    With over 20 years of experience, Justin leads RAPP’s global client practice. He is responsible for all global and multinational client engagements, new business strategy and acquisition integration across our network. In the past 10 years, Justin has run agency offices in Brussels and Moscow and has led complex global clients including Microsoft, Nokia and Novartis. Justin brings a unique perspective to RAPP, having served as a client in the role of Chief Digital Officer, Novartis OTC Europe, driving digital transformation.

    Why I'm At RAPP

    The changing nature of what constitutes value between businesses, their brands and consumers is fascinating. Driving real relevance, utility and usefulness that matter — this goes way beyond simple communication and should preoccupy us all. It is time to unlearn and rethink what we believe we know. RAPP is doing this for big business, globally. It’s an exciting place to be!

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    Leadership

    Jessie Kernan

    SVP, Global Smart Data

    Background

    Jessie is a recognized industry leader in data-driven strategy and modern analytics. As head of RAPP’s Global Smart Data capability, she synchronizes a global network of people, technology and data to power the precision in the Core Dialog promise. Named to Direct Marketing News’ 40 Under 40 list in 2013, she has twice been a finalist for the I-com Data Creativity Award. She is an honors graduate of Ohio’s Miami University.

    Why I'm At RAPP

    I believe that marketing that makes a meaningful difference in people’s lives will make a meaningful difference in the bottom line for brands. Smart data, human empathy and mutual respect make that possible, and these are the essence of Core Dialog.

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    Leadership

    Carolyn E Stebbings

    Executive Managing Partner

    Background

    An experienced marketer with a proven track record across all channels and within many industry sectors, Carolyn prides herself on having a strong intuition for client objectives and being an authentic leader. Along with her team, she consults with clients to determine smart, future-fit, data-driven solutions that connect customer and brand. Carolyn’s brand experience includes Mercedes-Benz, Open University, Best Western, Christie’s, Barclaycard and Eurostar.

    Why I'm At RAPP

    RAPP fulfills my drive to deliver success in an ever-changing commercial landscape of diversity. I’m excited to be a part of RAPP, where I can make a world of difference through incremental change.

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    Leadership

    Curtis Schmidt

    SVP, Corporate Reputation
    and Strategic Programs

    Background

    Curtis, originally from Canada, has worked the past 12 years in major global markets, including but not limited to the Middle East, Europe, North America and greater China — an experience that has afforded Curtis a truly global perspective on business and brands. Most recently having worked with Volkswagen Group China, he brings collaborative experience in the fields of curated social media and integrated communications, brand architecture, and large-scale, grass-roots CSR initiatives.

    Why I'm At RAPP

    Like all of us, I’ve lived and experienced the multitude of contextual nuances in society. Because of these experiences, I wholeheartedly embrace the direction in which RAPP is headed — and I passionately believe in the new opt-in world RAPP has defined through Core Dialog.

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    Leadership

    Marcus Carotti

    SVP, EMEA Operations
    and Client Support

    Background

    Marcus believes that RAPP’s growth is a function of four qualities: having a credible positioning, growing existing clients, establishing new clients and building capabilities through our people and potential acquisitions. As our Senior Vice President, EMEA Operations and Client Support, he is responsible for making that magic happen.

    Why I'm At RAPP

    RAPP is at a pivotal stage in its history, and I want to be part of a company with a bold strategy and great leadership. No one in the marketplace has the proposition that RAPP has, and it’s very exciting to join a journey that has a clear vision and commitment to deliver 100% of its promissory note.

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    Leadership

    Addison Deitz

    SVP, Global/USA Operations
    and Client Support

    Background

    Addison has played a critical role in RAPP’s growth for nearly 15 years, contributing significantly to the agency’s major client wins since 2001. In his current role, Addison’s responsibilities include business development and mission-critical projects supporting RAPP’s global operations. Prior to joining RAPP, he worked on clients such as Pepsi, Sprint/Nextel and American Airlines with IPG’s TM and as a B2B marketing consultant with Bustin & Co.

    Why I'm At RAPP

    My passion is connecting new clients to the great people of RAPP, so that we can help them find new and interesting ways to connect with their customers.  That means as an agency we’ve got to stay on the leading edge of culture, media and technology — and that’s a very exciting place to be.

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    Leadership

    Henrik Färnstrand

    VP, Global Client
    and Service Operations

    Background

    Henrik is a Swedish M.Sc. with 10 years of international experience in product development, brand strategy and architecture. He is as passionate about people as he is about driving global business. At Audi AG Germany, he developed and implemented state-of-the-art active safety technology while simultaneously selling his first corporate logotype. One of his proudest career moments to date is initiating and launching a key corporate social responsibility program for Volkswagen AG China.

    Why I'm At RAPP

    I believe in RAPP because I’m eager to develop services that really matter to both clients and consumers in a multicultural context. Taking my technical background into consideration, it’s nothing short of inspiring to be part of what is rapidly becoming a true fusion between science and art — Core Dialog.

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    Leadership

    Anne Marie Neal

    Managing Director,
    RAPP San Francisco

    Background

    Anne Marie leads the RAPP San Francisco office, where a focus on unique talent, hyper-collaboration and a flat model are driving innovative data- and technology-centric solutions for our clients’ most wicked problems. She brings more than 20 years of cross-discipline, data-driven thinking from agencies in both the U.S. and Asia-Pacific regions, where she has grown client business through honest partnership, significant curiosity and sometimes true grit.

    Why I'm At RAPP

    There is absolutely no shop better than RAPP at recognizing and applying the science of precision with the art of a creative experience. I believe in the power of the people, the tension of the heart and the mind, and the need to be fearless to make a difference in this world. RAPP is the only agency making that happen.

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    Leadership

    Tina Allan

    Managing Director, RAPP New York

    Background

    A 20-year veteran of RAPP, Tina has played several key roles in leading the organization through change, across many of our core capabilities and disciplines. Formerly, as Chief of Client Operations, RAPP North America, Tina established and nurtured enduring, high-value relationships that linked people and brands such as Time Warner Cable, HP and Best Buy with precision and purpose. As a connector, activator and partner, Tina focuses on marrying logic and magic to drive our clients’ businesses forward.

    Why I'm At RAPP

    I’m excited to see RAPP be the brand it was meant to be. Our global network is poised to deliver on the vision and the promise of Core Dialog — a craft that we will own. It's time for marketing that matters.

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    Leadership

    Anne Marie Schiller

    Managing Director,
    RAPP Dallas

    Background

    Anne Marie brings 30 years of experience in publishing and advertising, with deep roots in data-driven marketing. With a passion to help operationalize solutions for clients, she has supported high-performing teams across our global network. She previously has served as managing director for both our Los Angeles and Dallas offices and enjoys the opportunity to activate high-velocity programs for RAPP’s clients around the world.

    Why I'm At RAPP

    I love to build solutions with talented staff and clients, ultimately building results and relationships that matter.

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    Leadership

    Matt McNeany

    CEO, Code Worldwide
    CTO, RAPP Worldwide

    Background

    As the founder and CEO of Code, Matt is responsible for keeping the organization at the forefront of marketing technology innovation. Matt started his career as an account man in advertising services, an experience which instilled in him the belief that technology can help brands deliver better services and experiences to their audiences — and that doing so drives profitable relationships. As CTO of RAPP Worldwide, Matt brings this same vision and energy, helping to continually evolve the organization.

    Why I'm At RAPP

    I’m part of the RAPP family because if I were a client, I would want a partner with the vision and courage to help me transition to, and succeed in, a world where I need my customers more than they need me.

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    Leadership

    Terry Young

    Founder and CEO,
    Sparks & Honey

    Background

    Terry is the founder and CEO of sparks & honey — a new agency model that helps organizations bring the future to the present. Terry launched his first digital startup in 1995 at IPG. He next joined McKinsey & Co. to work with the Fortune 500 C-suite and later took his expertise to Omnicom. Supplemental to his industry experience, Terry spent 27 months volunteering in Uralsk, Kazakhstan, supporting financing initiatives, incubating new businesses and launching programs for a local orphanage.

    Why I'm At RAPP

    I founded and launched sparks & honey within the RAPP network because of RAPP’s entrepreneurial spirit and thirst for innovation. It isn’t easy to launch a company within a network in a holding company. It requires an approach that accelerates growth and allows for the company to be formed and nurtured at the edge. RAPP has given me that and more.

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    Leadership

    Marcus Sandwith

    Managing Director, Haygarth

    Background

    Marcus has 18 years of experience as a retail and brand marketing specialist. His broad range of experience includes clients such as Nokia, Tesco, BBC, Reckitt Benckiser and S.C. Johnson. In addition to his responsibilities as Managing Director at Haygarth, Marcus contributes to the agency’s financial planning, oversees new business development and plays an active role in client services, engaging with the Sony Mobile, Disney, Coca-Cola and Procter & Gamble accounts.

    Why I'm At RAPP

    I am proud that Haygarth has become part of the RAPP family. Together, we provide seamless solutions, from targeting and acquisition right through the retail journey. RAPP’s data, media and technology prowess is adding considerable value to our clients.

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    Leadership

    Cristoph Bornschein

    CEO, TLGG GmbH

    Background

    One of the three founders and CEOs of the German digital transformation agency TLGG, Christoph is passionate about the intricate and thoughtful ways that social and digital technologies can benefit both brands and companies. Prior to entering the advertising and marketing industry, Christoph studied law. After rediscovering his passion for all things digital, Christoph worked at Frogster Interactive and cofounded several German startups.

    Why I'm At RAPP

    Our ideas of digital brand excellence and digital transformation — as well as our clients’ expectations — have outgrown our domestic market. RAPP is the perfect international partner for us, both in terms of corporate culture and in terms of a holistic, integrated approach to customer-centric digital business.

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    Leadership

    Russell Kern

    President and Founder,
    KERN

    Background

    As the guiding force of KERN, Russell oversees strategic, creative and analytical leadership for data-driven brands that demand solutions. KERN’s expertise lies in large-volume lead generation, especially for subscription-based businesses and complex sales environments. KERN provides turnkey acquisition marketing, integrating strategic road-mapping, buyer’s journey development, content creation and automated lead management. Russell has worked with leading brands including DIRECTV, SAP, AAA, VeriSign, Merck and Symantec — focusing on delivering high-performance results, consistently.

    Why I'm At RAPP

    I chose to partner with RAPP because of their creativity and the sophistication of their leadership in the world of modern marketing. Working with consummate professionals makes every day a joy. What’s more, RAPP’s commitment to helping clients tap into data and consumer insights to create compelling outcomes mirrors the philosophy of KERN.

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    Leadership

    June Dawson

    SVP, Global Healthcare Officer

    Background

    June joins RAPP with over 20 years’ experience in digital marketing. Previously, at Digitas Health, June oversaw establishing the organization in Europe and Asia. Prior to Digitas, June led the digital business for Ogilvy Healthworld, EMEA. During her career, June has led digital marketing efforts for leading global pharmaceutical brands including AstraZeneca, Boehringer Ingelheim, Shire, Mylan and Pfizer. She is one of the UK's most authoritative digital marketing experts – a true pioneer of marketing in the healthcare space.

    Why I'm At RAPP

    I believe that RAPP embraces the precision required of brands to understand consumers’ desires – knowing that they’re in control and want to be engaged with on their own terms. Nowhere is this more important than in healthcare, where providing support for patients, professionals and consumers can affect valuable brand engagement. I’m excited to share our vision and develop it globally.