RAPP Dallas won TXU Energy, the largest retail electric business in the state of Texas. This was a highly contested opportunity – Dallas prevailed over their incumbent agency Epsilon and one other agency.

The opportunity fits right in to RAPP’s sweet spot of CMR, specifically supporting TXU Energy with revamping their acquisition, direct marketing and retention efforts based on customer journey and applied personalization. Our scope is specifically providing strategy, execution and measurement around the direct and integrated channels across acquisition and retention efforts.

The client indicated RAPP made the decision easy for them based on the strategic, analytic and creative considerations and approaches we presented. Congrats to all those involved! To learn more about TXU, visit their site.