Newsmakers

Our people and our network are constantly in the news. Find out what the hot topics are at RAPP.

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March 17, 2021

5 Old-School Tricks for Newfound Productivity

March 17, 2021

Grace Farag shares tips for creatives and marketing professionals who want to make the best use of analog-based tools to spark creativity or accomplish their goals.

May 29, 2018

SHRAVYA KAPARTHI, RAPP DALLAS, EXAMINES SEGMENTATION WITH ADOTAS

May 29, 2018

Is data-driven segmentation fueling or defying society's stereotypes?

April 12, 2018

JEN MUSGREAVE, RAPP UK, WARNS AGAINST DEMOGRAPHIC MARKETING

April 12, 2018

She tells campaign UK why this tactic kills brands.

February 21, 2017

MORE THAN MILLENNIALS: HOW TO PREPARE FOR GENERATION Z

February 21, 2017

In three years, Gen Z will make up 40% of consumers. How can marketers intrigue and engage them?

September 26, 2016

5 WAYS TO RISE ABOVE THE DIN AND CONNECT WITH CONSUMERS

September 26, 2016

RAPP's Shravya Kaparthi provides suggestions for rising above the noise and directly connecting with consumers, with CMO.com.

October 02, 2015

RAPP NY'S DEVIN O’LOUGHLIN AT DIGIDAY’S NY ADVERTISING WEEK PANEL – ASK A MILLENNIAL: LIVE!

October 02, 2015

O’Loughlin, and her Millennial counterparts, discussed with Digiday what it's like to be a Millennial in our business.

April 22, 2015

Haygarth On The Inspiration Generation

April 22, 2015

Millennials, the 18 to 34-year-olds of the world, make up 20% of the population. And, according to RAPP-owned UK agency, Haygarth, to this group — food is more important than fashion.