Our people and our network are constantly in the news. Find out what the hot topics are at RAPP.
Grace Farag shares tips for creatives and marketing professionals who want to make the best use of analog-based tools to spark creativity or accomplish their goals.
Is data-driven segmentation fueling or defying society's stereotypes?
She tells campaign UK why this tactic kills brands.
In three years, Gen Z will make up 40% of consumers. How can marketers intrigue and engage them?
RAPP's Shravya Kaparthi provides suggestions for rising above the noise and directly connecting with consumers, with CMO.com.
O’Loughlin, and her Millennial counterparts, discussed with Digiday what it's like to be a Millennial in our business.
Millennials, the 18 to 34-year-olds of the world, make up 20% of the population. And, according to RAPP-owned UK agency, Haygarth, to this group — food is more important than fashion.