Newsmakers

Our people and our network are constantly in the news. Find out what the hot topics are at RAPP.

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May 03, 2021

STRENGTHEN YOUR MARKETING TALENTS

May 03, 2021

RAPP's Shalini Gupta dives into what marketers should focus on in 2021.

March 18, 2021

HOW BRANDS SHOULD APPROACH APRIL FOOLS' DAY STUNTS IN YEAR TWO OF PANDEMIC

March 18, 2021

RAPP's Nic Climer shares how consumers can expect to see April Fools’ Day campaigns that somehow resonate with the challenging times everyone is going through or reference fun pandemic-driven trends.

January 13, 2021

MINDY SEARS REFLECTS ON WHAT 2020 TAUGHT US ABOUT CREATIVITY AND AGILITY

January 13, 2021

Check our her perspective on I-COM.

January 07, 2021

RAPP US ECD, MOA NETTO, HELPS BRANDS FUTURE-PROOF THEIR LEGACY

January 07, 2021

Who's doing it right? How can brands nail it? Read more with Thrive Global.

January 05, 2021

HOW MUCH IS TOO MUCH? TAKING NOTES FROM THE U.S. ELECTION

January 05, 2021

Hamish McCollester, with MediaPost, on what marketers can learn from the campaigns.

November 30, 2020

WHY DON'T PEOPLE TRUST AD FOLK?

November 30, 2020

RAPP's Caroline Parkes weighs in with LBB online.

August 03, 2020

RAPP UK'S MEGAN THOMPSON ON HOW EDUCATION IMPACTS OUR INDUSTRY

August 03, 2020

Equality in education is critical in reflecting diversity in advertising.

July 06, 2020

RAPP'S JARED ROCKER CONTRIBUTES TO I-COM'S WHITEPAPER ON STORYTELLING

July 06, 2020

What must marketers do to achieve better data storytelling?

June 29, 2020

RAPP'S NAYANI VIVE TALKS CAN'T-MISS MARKETING CAMPAIGNS WITH FORBES

June 29, 2020

How can brands stand out in today's white noise?

May 21, 2020

RAPP'S MICHAEL MINAMI OFFERS TIPS FOR THINKING CRITICALLY WHILE EXPLORING DATA-DRIVEN MARKETING

May 21, 2020

Data has become voluminous, inexpensive, and noisy, so marketers need to focus harder than ever on objectively analyzing the results.

May 12, 2020

PAUL BLOCKEY, SVP, DIRECTOR OF EXPERIENCE STRATEGY & DESIGN, SHARES A GUIDE TO THE NEW NORMAL

May 12, 2020

Tips for businesses looking to plot a recovery from COVID-19.

May 07, 2020

RAPP HELPS PALO ALTO NETWORKS LAUNCH ITS FIRST-EVER NATIONAL CAMPAIGN

May 07, 2020

The spot balances B2B messaging with human empathy - and was created with a COVID-19 twist.

April 23, 2020

RAPP'S GLOBAL CSO, SHIONA MCDOUGALL EXAMINES THE TRUE MEANING OF 'VALUE' FOR BRANDS, DURING COVID-19

April 23, 2020

Learn what the word means to different consumer groups, in this historic moment in global history, with Adforum.

April 16, 2020

HAMISH MCCOLLESTER ON THE KEY TO THE NEW BRAND EXPERIENCE

April 16, 2020

RAPP LA's Group Creative Director talks to American Marketer about below-the-line marketing.

April 01, 2020

RAPP UK'S AL MACKIE SHARES HIS POV ON THE FUTURE OF AGENCY LIFE, IN THE WAKE OF COVID-19

April 01, 2020

He talks with Campaign UK about what agencies can do now to be set up for later.

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