Our people and our network are constantly in the news. Find out what the hot topics are at RAPP.
The announcement came ahead of Emirati Women's Day 2018, as the initial version of the tools will focus on women in the region.
She talks with Trade Arabia about why the analysis is the key to success for big brands.
How can the travel industry leverage data to give consumers exactly what they want?
Why should marketers never favor the former over the latter?
The data-value exchange - it's now a consumer mandatory, but have Financial Services brands caught up to the times?
Laura Aldridge, RAPP LA, talks with Adotas about how brands can shine, in the wake of GDPR's implementation.
Is data-driven segmentation fueling or defying society's stereotypes?
He offers insights to eMarketer on the future of the content giant's marketing platform.
She tells campaign UK why this tactic kills brands.
Harder, better, faster, stronger. How can marketing lead in the future?
AI is on the rise, but nothing compares to a human touch. Paul shares his POV with BAI.
Gim joins a group that meets to discuss the latest innovations, create guidelines and work on demonstrating the value and positive business impact of Data Science.
The 2018 membership ties RAPP into the largest international group of industry leaders from Fortune 500 companies across the Marketing value chain.
The pocket guide compares global data protection and privacy legislation.
Pete Maguire, RAPP NY, shares tips with SmartInsights.