Newsmakers

Our people and our network are constantly in the news. Find out what the hot topics are at RAPP.

September 03, 2018

RAPP MIDDLE EAST ANNOUNCES PLAN TO LAUNCH SMALL-DATA INSIGHT TOOLS

September 03, 2018

The announcement came ahead of Emirati Women's Day 2018, as the initial version of the tools will focus on women in the region.

August 17, 2018

MIMI NICKLIN, RAPP DUBAI, DISCUSSES THE IMPORTANCE OF CUSTOMER NEEDS ANALYSIS

August 17, 2018

She talks with Trade Arabia about why the analysis is the key to success for big brands.

August 08, 2018

JON POLLARD, RAPP UK, TALKS TRANSFORMATION WITH TRAVEL DAILY MEDIA

August 08, 2018

How can the travel industry leverage data to give consumers exactly what they want?

July 18, 2018

JOHN WELLS, RAPP LA, TALKS WITH MEDIAPOST ABOUT DATA AND EMPATHY

July 18, 2018

Why should marketers never favor the former over the latter?

July 10, 2018

MATT SHAW, RAPP UK, TALKS WITH GDPR:REPORT ABOUT WHY FINANCIAL SERVICES BRANDS RISK GETTING LEFT BEHIND

July 10, 2018

The data-value exchange - it's now a consumer mandatory, but have Financial Services brands caught up to the times?

June 26, 2018

BLAME GDPR FOR AN INCREASE IN CONSUMER TRUST

June 26, 2018

Laura Aldridge, RAPP LA, talks with Adotas about how brands can shine, in the wake of GDPR's implementation.

May 29, 2018

SHRAVYA KAPARTHI, RAPP DALLAS, EXAMINES SEGMENTATION WITH ADOTAS

May 29, 2018

Is data-driven segmentation fueling or defying society's stereotypes?

April 24, 2018

DAVID DEBETTA, RAPP LA, WEIGHS IN ON FACEBOOK MARKETING

April 24, 2018

He offers insights to eMarketer on the future of the content giant's marketing platform.

April 12, 2018

JEN MUSGREAVE, RAPP UK, WARNS AGAINST DEMOGRAPHIC MARKETING

April 12, 2018

She tells campaign UK why this tactic kills brands.

March 30, 2018

ANDREW RIDDLE, RAPP UK, TALKS WITH DATA IQ ABOUT MARKETING AND DATA

March 30, 2018

Harder, better, faster, stronger. How can marketing lead in the future?

March 28, 2018

PAUL BLOCKEY, RAPP LA, ON WHY IT'S IMPERATIVE TO MAKE BANKING MORE HUMAN

March 28, 2018

AI is on the rise, but nothing compares to a human touch. Paul shares his POV with BAI.

March 20, 2018

JOHN GIM JOINS I-COM'S DATA SCIENCE BOARD

March 20, 2018

Gim joins a group that meets to discuss the latest innovations, create guidelines and work on demonstrating the value and positive business impact of Data Science.

March 05, 2018

RAPP IS AN OFFICIAL I-COM GLOBAL CORE MEMBER

March 05, 2018

The 2018 membership ties RAPP into the largest international group of industry leaders from Fortune 500 companies across the Marketing value chain.

March 01, 2018

RAPP'S GLOBAL CONSUMER TRUST COUNCIL ISSUES THE FIRST EDITION OF THEIR DATA PRIVACY POCKET GUIDE

March 01, 2018

The pocket guide compares global data protection and privacy legislation.

February 16, 2018

REFINING YOUR TACTICS: DIRECT MARKETING

February 16, 2018

Pete Maguire, RAPP NY, shares tips with SmartInsights.

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