Newsmakers

Our people and our network are constantly in the news. Find out what the hot topics are at RAPP.

exposure film
June 24, 2019

US CHIEF CREATIVE OFFICER, MOA NETTO, EXPLAINS WHY CREATIVITY IS UNCOMFORTABLE, BUT CRUCIAL

June 24, 2019

He shares with Muse how Nike leveraged fearless creativity to win big at Cannes 2019.

June 24, 2019

RAPP NY'S DIRECTOR OF NEW BUSINESS, NAYANI VIVEKAANDMORTHY ON WHETHER OR NOT VOICE WILL PENETRATE CRM

June 24, 2019

She makes her predictions for CRM and voice, over the next few years, with Readwrite.

June 03, 2019

JEN MUSGREAVE, RAPP UK, ON THE TROUBLED STATE OF RETAIL

June 03, 2019

She dives into the doomed future of customers' retail experience with The Drum.

May 09, 2019

JUSTIN THOMAS-COPELAND, PRESIDENT, RAPP NY, ON CREATIVITY AND DATA, WITH FORBES

May 09, 2019

He explains why brands can't choose between the two, but must leverage them both, to be most impactful.

April 23, 2019

TRISTAN FITZGERALD, RAPP NY, ON THE BENEFITS OF DYNAMIC CONTENT OPTIMIZATION, WITH CHIEFMARKETER

April 23, 2019

Learn how to spend less and do more, while remaining empathetic to consumers' needs.

February 13, 2019

HAMISH MCCOLLESTER, RAPP LA, TALKS TO CHIEFMARKETER ABOUT CALCULATING CUSTOMER VALUE

February 13, 2019

The war of long-term customer value vs. short attention spans.

November 05, 2018

KEVIN GREEN, CREATIVE DIRECTOR, RAPP DALLAS, RIFFS ON THE VALUE OF TEMPLATES WITH MARKETO

November 05, 2018

Learn how to use templates to enhance creative.

August 17, 2018

MIMI NICKLIN, RAPP DUBAI, DISCUSSES THE IMPORTANCE OF CUSTOMER NEEDS ANALYSIS

August 17, 2018

She talks with Trade Arabia about why the analysis is the key to success for big brands.

June 07, 2018

HAMISH McCOLLESTER, ECD RAPP LA, EXPLAINS THE BEST WAY TO VIEW YOUR CUSTOMER

June 07, 2018

He tells MyCustomer why customers are brands' heroes and how to market to them as such.

May 14, 2018

MARK WEIDNER, RAPP NY, SHARES HIS THOUGHTS ON AUTOMATION TECHNOLOGY WITH MARKETO

May 14, 2018

What role will automation play in digital transformation? Weidner weighs in.

April 06, 2018

MARCO SCOGNAMIGLIO IS FEATURED IN INC.

April 06, 2018

He shares some input on how to deliver a memorable customer experience.

March 28, 2018

PAUL BLOCKEY, RAPP LA, ON WHY IT'S IMPERATIVE TO MAKE BANKING MORE HUMAN

March 28, 2018

AI is on the rise, but nothing compares to a human touch. Paul shares his POV with BAI.

February 20, 2018

WHY AGENCIES CAN TRANSFORM YOUR CX

February 20, 2018

Jen Musgreave, RAPP UK, talks customer experience and brand promise with Hall & Partners.

January 18, 2018

ALLY WARING, RAPP UK, ON THE NEXT FRONTIER FOR SUPERMARKETS WITH THE DRUM

January 18, 2018

Will supermarkets find a way to get into the minds of consumers in they ways they'd like?

LOAD MORE