SHIONA MCDOUGALL, RAPP'S GLOBAL CHIEF STRATEGY OFFICER, CRITIQUES JACKPOTJOY AD

"Jackpotjoy and the People's Postcode Lottery are both targeting similar audiences with their ads and encouraging people to have a bit of a flutter.

Both brands could easily have employed harder-hitting direct response techniques, but I’m impressed that they’ve resisted the temptation to use the hard sell. Instead, they have relied on humour and a sense of community to get consumers on side."

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