SHIONA MCDOUGALL, RAPP'S GLOBAL CHIEF STRATEGY OFFICER, CRITIQUES JACKPOTJOY AD

March 25, 2019

"Jackpotjoy and the People's Postcode Lottery are both targeting similar audiences with their ads and encouraging people to have a bit of a flutter.

Both brands could easily have employed harder-hitting direct response techniques, but I’m impressed that they’ve resisted the temptation to use the hard sell. Instead, they have relied on humour and a sense of community to get consumers on side."

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