THE EVOLUTION OF THE STRATEGIST

RP Kumar, SVP, Strategy, RAPP NY, shares how the role of the strategist has evolved.

"Strategy is the core of our business; it is where everything – data, insight, process - comes together. My team and I make sense of it all – we collect, curate and analyze the data, glean deep human insights from those data, and use those insights to develop strategies that create true business value for our clients."

Read the rest of the interview on AdForum.