PAUL BLOCKEY, SVP, DIRECTOR OF EXPERIENCE STRATEGY & DESIGN, SHARES A GUIDE TO THE NEW NORMAL

"You probably don’t need to be told that what you are living through right now is not normal. Neither is this the “new normal” – a future state talked about so much you could be forgiven for imagining it to be a post-pandemic paradise. So, where do we find ourselves? We are firmly lodged in a period of loss, coping and temporary fixes. Our collective consciousness is like a 10,000-piece jigsaw upturned on the table, with only a handful of puzzle beginning to come together. What’s more, we have no picture on the front of the box to guide us. Anyone who thinks they are certain what the new normal will look like for them, their loved ones or their business needs to think again. In fact, we all need to think differently. The ways and mindset of the old normal will not be enough to get us to the promised land..."

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