MARCO SCOGNAMIGLIO, GLOBAL CEO, TALKS WITH THE DRUM ABOUT DIVING INTO AI

"A few years ago, Dr. Stephen Hawking opened the Leverhulme Centre for the Future of Intelligence and described Artificial Intelligence (AI) as “either the best, or the worst, thing ever to happen to humanity." Words like that coming from Hawking hung heavy in the air as they conjured the wildly utopian/dystopian themes that play so well in Hollywood and science fiction.

On Madison Avenue, though, it’s a bit different. AI is viewed as a dynamic but mostly misunderstood technological breakthrough. In the race for the next great marketing technology, there is a school of thought that has immediately identified the value of AI and begun to apply it to develop media strategy. Even more are asking: Can we AI our way to brand building or driving loyalty?"

Read more with The Drum.