On February 8th, RAPP NY welcomed Lucas Zaiden as Creative Director.

Zaiden hails from Brasília, Brazil's capital and the city where he did the work he's most proud of to this date: as the creative Vice President for F360, Lucas led the Rio 2016 Summer Olympic and Paralympic campaigns for the Brazilian Ministry of Sport. The decade prior, Zaiden worked for different acronyms around the globe, such as Ogilvy&Mather Sao Paulo, Leo Burnett Madrid, DDB Istanbul, BBDO, Havas Digital and IPG in Moscow and, most recently, serving as a Creative Director for AKQA at the San Francisco office.

With eight Cannes Lions and more than 100 international awards to his name, Lucas has lead internationally acclaimed work for the world's top brands including, but not limited to, Apple, Audi, Burger King, Unilever, Procter&Gamble, Google, Microsoft, MTV, PlayStation, Jeep, Mercedes, BMW, Lexus, Hyundai and Kia.

We're excited for this new partnership and the creativity Lucas is sure to ignite in RAPP NY! Check out his profile and work here.