RAPP'S KYLA JONES CELEBRATES BLACK HISTORY MONTH WITH ADFORUM

"What is your opinion on the current state of diversity in the industry? Have you seen a significant change since the start of your career?  
We’ve made great strides, but there’s always more work to be done. We’ve seen progress, as both brands and companies extend the diversity initiatives and representation beyond race, creed, and gender – to now begin including more unique experiences, backgrounds and perspectives (socioeconomic status, sexuality, collaboration style). 

Yet, we still see brands occasionally misstep, i.e. Kim Kardashian with “Kimono” and Shea Moisture with the #AllHairMatters backlash. The difference between the state of diversity 20 years ago and now is: brands are actually apologizing for their “blind spots,” and are willing to go back to the drawing board, to resolve the gaps consumers have identified. 

It’s becoming a necessary part of our diversity dialogue to be accountable to our own missteps. But, more importantly, all brands and organizations should be focusing on creating a safe space to hear from others, learn from the outcome and grow from it."

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