JOHN WELLS, PRESIDENT, LA & DALLAS, TALKS WITH BUSINESS.COM ABOUT BUILDING MEANINGFUL CONNECTIONS WITH CONSUMERS

"By now, most companies with a marketing strategy have some idea of the critical importance of compelling, engaging content. It’s why so many websites contain blog sections — even if many of those blogs seem half-hearted at best — and why content marketing is considered by some to be “the only marketing left.”

However, many companies miss the real purpose that content serves in marketing. Despite how it's often used, content isn't meant to just push out generic information or float a bunch of keywords that temporarily improves SEO. At its most effective, content is a method of engagement."

Read the full article on business.com.